PurpleAds Ads.txt Manager
by PurpleAds Network · Uncategorized
Also makes 1 other plugin · 140+ installs across the portfolio →
Simplify Your Ads.txt Management with PurpleAds
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Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
80+
≈80 estimated
Momentum
-27%
low volume, under 1,000 downloads a month
Biggest opportunity: “ad network”, “advertising” and “publishers” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Install conversion
How it's measured →1.9%
of downloads still active
At least 80 of 4.3K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,785 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 6.2.15.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1176 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.2.15; the current branch is 7.1
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1176 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| adstxt your tag | #4 | #5 | 0 |
| ads txt | #24 | #24 | down 1 |
| ad network your tag | Not in the top 24 | ||
| ads.txt your tag | Not checked yet | ||
| advertising your tag | Not in the top 24 | ||
| publishers your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “ad network”, “advertising” and “publishers” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 8 Jun 2023 · 1,244 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.9K · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band 11 days ago and a band this size takes about a year or more to cross, so the real count is still just over 80.
Install history since 7 Jun 2023
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 5 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,118 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "adstxt" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-23 70+ → 80+ up after 117 days in tier
- 2026-06-28 80+ → 70+ down after 68 days in tier
- 2026-04-21 90+ → 80+ down after 214 days in tier
- 2025-09-19 100+ → 90+ down after 378 days in tier
- 2024-09-06 90+ → 100+ up after 55 days in tier
- 2024-07-13 80+ → 90+ up after 36 days in tier
- 2024-06-07 70+ → 80+ up after 7 days in tier
- 2024-05-31 60+ → 70+ up after 149 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ads.txt & App-ads.txt Manager for WordPress 2K+ installs · 4.6★ · 3 shared tags A -
Ultima Ads for Publishers 100+ installs · 3.6★ · 3 shared tags -
ads.txt Guru Connect 70+ installs · 3.6★ · 3 shared tags -
MAIRDUMONT NETLETIX ads.txt Agent 10+ installs · 3.6★ · 3 shared tags -
Ads.txt Manager 100K+ installs · 4.3★ · 2 shared tags A -
Quick Adsense – Ad Manager & AdSense Ads 20K+ installs · 3.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for PurpleAds Ads.txt Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/purpleads-ads-txt-manager" width="480" height="300" style="border:0" loading="lazy" title="PurpleAds Ads.txt Manager — Plugin Pulse"></iframe> PurpleAds Ads.txt Manager: 80+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/purpleads-ads-txt-manager
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