PW WooCommerce Gift Cards
by pimwick · eCommerce
Also makes 9 other plugins · 42.8K+ installs across the portfolio →
Sell WooCommerce gift cards in minutes. Customers choose an amount, email it to a recipient, and redeem the balance at checkout.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
20K+
≈25K estimated
Momentum
+43%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 92/100. Lift the average: resolve the issues driving the low reviews.
89 health vs 71 average across 9,828 eCommerce plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 20K of 2.5M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,174 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 34 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 195 reviews, weighted for review count to 4.6★
5 of 5 tags set · short description in place
2 of 2 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cards | #1 | #1 | 0 |
| woocommerce gift cards | #1 | #1 | 0 |
| gift card your tag | #1 | #1 | 0 |
| gift cards your tag | #1 | #1 | 0 |
| gift certificates your tag | #1 | #1 | 0 |
| gift | #1 | #1 | 0 |
| redeem | #1 | #1 | 0 |
| woocommerce gift | #2 | #1 | down 1 |
| digital gift card | #1 | #1 | 0 |
| free gift plugin | #1 | #1 | 0 |
| free gift | #1 | #1 | 0 |
| recipient | #5 | #6 | up 1 |
| woocommerce gift card | #2 | #1 | down 1 |
| gift product woocommerce | #2 | #1 | down 1 |
| woocommerce free gift | #2 | #3 | 0 |
| free gift woocommerce | #2 | #1 | down 1 |
| vouchers your tag | #6 | #5 | down 1 |
| amount | #8 | #5 | down 1 |
| gift vouchers | #3 | #3 | 0 |
| store credit your tag | #10 | #6 | down 2 |
162 searches this plugin appeared in over the last 90 days, 20 listed. 127 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “recipient”, “amount” and “choose” (#5, #8 and #15 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 84.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
34
releases in the last 12 months
4d ago
latest release · v2.55 · 30 Oct 2026
305
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; the previous band took 2.6 years to cross, which places it about 51% of the way through.
Install history since 8 Oct 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ dmwc9mo ago
We needed a plugin that is easy to use for the client, flexible und ticks all boxes. We are very happy with this solution!
Read on wp.org ↗ - ★★★★★ pierrebrezel12mo ago
We were partiently waiting to have this block-supported. Now we deactivate this plugin after ~4years. Very sad and I hope you hurry up now… Block-support is nothing new, right? Please go ahead and upgrade/ update your software. Looking fwd!
Read on wp.org ↗ - ★★★★★ Kille1.2y ago
I have paid plugin. Sure it is good plugin. Sad thing that it doesn’t work in Woocommerce Blocks checkout. So, it is useless for me.
Read on wp.org ↗ - ★★★★★ Ronaldt1.3y ago
I came across a bug and only a couple hours after I submitted my ticket the problem was fixed and released as a patch update. Support as I like to see it!
Read on wp.org ↗ - ★★★★★ DeepVoid1.4y ago
Long time PW WooC Gift Cards user here, because of its overall quality and its incredible tech support. Top level!
Read on wp.org ↗ - ★★★★★ deniscdmv1.5y ago
The plugin works great and technical support is always available quickly and efficiently for specific requests.
Read on wp.org ↗ - ★★★★★ primerpizza1.5y ago
502 error on every page (single product & archives) showing the generated product’s png product image. back to normal after replacing the image. very, very strange.
Read on wp.org ↗ - ★★★★★ stanf1.8y ago
Very good support and plugin also works good!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.46 YayCurrency compatibility issue fix. Previous versions See changelog.txt 2.46
- — Version 2.45 Fix gift card JS interfering with non-gift-card variable product add-to-cart. Fix custom amount query string parsing for European number formats. Fix gift card rounding residual on zero-total orders. Previous versions Se 2.45
- — Version 2.44 Optional minimum payment amount when redeeming gift cards. Full-balance zero checkout bypasses the minimum. Other bug fixes. Additional YayCurrency integration for gift cards. Fix YayCommerce currency symbol in admin das 2.44
- — Version 2.43 Fix PHP 8.4 fatal when summing gift card amounts on orders. Previous versions See changelog.txt 2.43
- — Version 2.42 Add configurable classic checkout location for applied gift card totals. Confirmed compatibility with WordPress 7.0. More updates for WordPress 7.0. Other bug fixes. Previous versions See changelog.txt 2.42
- — Version 2.41 Added gate before loading blocks related js file. Previous versions See changelog.txt 2.41
Languages
via translate.wordpress.orgTranslated into 20 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Sell WooCommerce gift cards in minutes. Customers choose an amount, email it to a recipient, and redeem the..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for One audience phrase ("designed for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPML, Polylang, REST API.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,510 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("gift certificates", "store credit", "vouchers" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-25 30K+ → 20K+ down after 955 days in tier
- 2022-12-13 20K+ → 30K+ up after 694 days in tier
- 2021-01-18 10K+ → 20K+ up after 238 days in tier
- 2020-05-25 9K+ → 10K+ up after 134 days in tier
- 2020-01-12 8K+ → 9K+ up after 28 days in tier
- 2019-12-15 6K+ → 8K+ up after 101 days in tier
- 2019-09-05 4K+ → 6K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPC eGift Cards for WooCommerce — installs · 3.6★ · 4 shared tags -
ZapGifts: Gift Cards & Gift Certificates — installs · 3.6★ · 4 shared tags -
Store credit / Gift cards for woocommerce 100+ installs · 4.0★ · 3 shared tags A -
Presentero – Gift Cards for WooCommerce 10+ installs · 3.6★ · 3 shared tags -
VoucherMe for WooCommerce — installs · 3.6★ · 3 shared tags - S Smart Transaction Systems Gift Cards for WooCommerce — installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for PW WooCommerce Gift Cards into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pw-woocommerce-gift-cards" width="480" height="300" style="border:0" loading="lazy" title="PW WooCommerce Gift Cards — Plugin Pulse"></iframe> PW WooCommerce Gift Cards: 20K+ active installs, 4.7★ (195 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/pw-woocommerce-gift-cards
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.