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wp.org search vs our merit ranking: “vouchers”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “vouchers”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gift Vouchers for WooCommerce shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 70+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FG PrestaShop to WooCommerce places #11 on merit, 4.7★ from 125 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #1 2 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #7 ↑1 5 too low 3 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 1 too high 4 Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ · 4.7★ (115) wp.org #4 5 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #6 ↓1 1 too low 6 Ultimate Gift Cards for WooCommerce 7K+ · 4.7★ (245) wp.org #8 ↓2 2 too low 7 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #11 ↓2 4 too low 8 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #15 ↑5 7 too low 9 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #9 ↑3 10 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #5 ↑2 5 too high 11 FG PrestaShop to WooCommerce 800+ · 4.7★ (125) wp.org #19 ↓4 8 too low 12 GF Mollie by Indigo 900+ · 4.9★ (21) wp.org #12 ↓1 13 Pinpoint Booking System – Legacy version 2K+ · 3.6★ (185) wp.org #14 ↓1 1 too low 14 Payment Gateway of Stripe for WooCommerce 7K+ · 4.4★ (66) wp.org #16 2 too low 15 Gift Vouchers for WooCommerce 70+ · 5.0★ (2) wp.org #3 12 too high 16 PDF Invoice for WooCommerce + Drag and Drop Template Builder 500+ · 5.0★ (6) wp.org #10 6 too high 17 WebToffee Gift Cards for WooCommerce 1K+ · 4.5★ (10) wp.org #18 ↓1 1 too low 18 Peach Payments Gateway 1K+ · 5.0★ (2) wp.org #20 ↓2 2 too low 19 Comprobante de Pago Perú 200+ · 5.0★ (1) wp.org #13 6 too high 20 Pay. Payment Methods for WooCommerce 3K+ · 3.7★ (3) wp.org #23 ↑1 3 too low 21 Gift Vouchers for Amelia 10+ · 0.0★ (0) wp.org #22 ↓1 1 too low 22 ATH Vouchers for Geniki Taxydromiki 10+ · 0.0★ (0) wp.org #24 2 too low 23 gurado WebConnect – Gift Card & Voucher Shop for WordPress 60+ · 5.0★ (1) wp.org #21 ↓2 2 too high 24 Awin – Advertiser Tracking for WooCommerce 1K+ · 3.0★ (3) wp.org #17 ↓3 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.