Refer A Friend for WooCommerce by WPGens
by Goran87 · eCommerce
Also makes 3 other plugins · 2.2K+ installs across the portfolio →
Referral System for WooCommerce. Each customer has referral link that rewards them with a coupon after someone makes a purchase through their link
Health
A 90/100
no flags
Active installs
1K+
≈1.5K estimated
Momentum
+136%
downloads vs prior 30d
Biggest opportunity: Swap “affiliate”, “ecommerce” and “referral” for “friend”, “referral system” and “referral link”. “affiliate” isn't earning its slot: you're not in the first 24 results for its own search. “friend” sits at #5 untagged, close enough for a declared tag to move it up. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “referral system” sits at #7 untagged, close enough for a declared tag to move it up. “referral” isn't earning its slot: it only gets you to #20. “referral link” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 71 average across 9,543 eCommerce plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 1K of 103.7K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.3%, across 4,991 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 25 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
4.9★ over 39 reviews, weighted for review count to 4.5★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
26
Momentum
Losing ground
-2.2
Velocity
places per keyword, 28d
3%
Breadth
of keywords climbing, 28d
-1.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| refer a friend your tag | #1 | #1 | 0 |
| refer | #2 | #2 | 0 |
| friend | #5 | #5 | down 2 |
| referral system | #7 | #8 | down 2 |
| referral link | #15 | #15 | 0 |
| referral your tag | #20 | #12 | down 2 |
| referral for woocommerce | #13 | #14 | down 1 |
| referral id | #20 | #17 | up 1 |
| affiliate your tag | Not in the top 24 | ||
| ecommerce your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
33 searches this plugin appeared in over the last 90 days, 8 listed. 25 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “affiliate”, “ecommerce” and “referral” for “friend”, “referral system” and “referral link”. “affiliate” isn't earning its slot: you're not in the first 24 results for its own search. “friend” sits at #5 untagged, close enough for a declared tag to move it up. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “referral system” sits at #7 untagged, close enough for a declared tag to move it up. “referral” isn't earning its slot: it only gets you to #20. “referral link” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,493 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
25d ago
latest release · v1.3.7 · 11 Oct 2026
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 88% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 22 months ago; the previous band took 2.2 years to cross, which places it about 50% of the way through.
Install history since 1 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ gillyfleur6mo ago
Goran is very quick to help with any issues and setup. Brilliant service on premium plugin. Thank you.
Read on wp.org ↗ - ★★★★★ pooley672.9y ago
I ran into a roadblock because CartFlows checkout wasn’t allowing the RAF Coupon Code to work, and Goran (the plugin dev) not only replied immediately to my support request, he replied multiple times until we sorted out the problem — even on Christmas Eve! Best customer experience I’ve ever had with any software company. I couldn’t recommend this plugin (or any of Goran’s plugins) more, and I tried all the RAF plugins. Also, he’s available for custom coding/problem solving as well. – Matthew Poole, dobsonschoice.com
Read on wp.org ↗ - ★★★★★ sri872.9y ago
Works exactly as claimed. Using the premium version. The plugin works perfectly exactly as I wanted. Support has been one of the best I have experienced so far from a developer. The shortcode and email are also easily customizable via templates, so you can have a peace of mind when updating the plugin. Highly recommended.
Read on wp.org ↗ - ★★★★★ UnidentifiedAerialPhenomena3.3y ago
I bought and tested the plugin with WooCommerce Subscription and it works like a charm. I had some specific questions to the developer and he responded very fast and helped me. I suggest the plugin!
Read on wp.org ↗ - ★★★★★ Alex4.7y ago
I use the premium version. I am impressed. You will find everything you need. Keep it up guys!
Read on wp.org ↗ - ★★★★★ jomigoag6.3y ago
Thanks a million for the great and fast support Goran! I’ve been incredibly helpful!
Read on wp.org ↗ - ★★★★★ cigno766.5y ago
the support is also good! I purchased the premium version
Read on wp.org ↗ - ★★★★★ cryptoknight607.1y ago
I bought the Premium version of this product however, after days of troubleshooting and trying to get it to work, it is a No Go. Have had few emails exchanged with the team to help me get it implemented on my site but have stopped getting reply from them as well now. By no means, I would want to leave a bad review for someone’s effort to make this product but this has not worked and I am not getting any response. Please assist if it is possible or doable. Goran was a great help. Thanks for fixing it. This topic was modified 6 years, 4 months ago by cryptoknight60. Reason: Issue fixed
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Referral System for WooCommerce. Each customer has referral link that rewards them with a coupon after some..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("use this", "use it", "for developers").
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 2,619 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "affiliate", "ecommerce" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-01-21 2K+ → 1K+ down after 789 days in tier
- 2022-11-24 3K+ → 2K+ down after 652 days in tier
- 2021-02-10 100+ → 3K+ up after 1867 days in tier
- 2016-01-01 50+ → 100+ up
Competes with
The plugins that show up in the same WordPress.org searches, most shared searches first, then plugins sharing two or more tags. The letter on the right is each plugin's health grade (A best, F worst).
-
Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty 3K+ installs · 4.9★ · 7 shared searches A -
ReferralCandy for WooCommerce – Advanced Referral & Affiliate Program 300+ installs · 4.9★ · 6 shared searches A -
RewardsWP – Loyalty Points & Referral Program for WooCommerce 100+ installs · 4.1★ · 6 shared searches A -
Sawir Referral – Refer a Friend for WooCommerce 20+ installs · 4.0★ · 6 shared searches B -
Affiliates for WooCommerce – Affiliate Program, Referral Tracking & Commission Payouts 300+ installs · 4.3★ · 5 shared searches A -
Wallet System for WooCommerce – Digital Wallet, Buy Now Pay Later (BNPL), Instant Cashback, Referral program, Partial & Subscription Payments 1K+ installs · 4.7★ · 5 shared searches A
Embed this report card
Drop a live Pulse card for Refer A Friend for WooCommerce by WPGens into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/refer-a-friend-for-woocommerce-by-wpgens" width="480" height="300" style="border:0" loading="lazy" title="Refer A Friend for WooCommerce by WPGens — Plugin Pulse"></iframe> Refer A Friend for WooCommerce by WPGens: 1K+ active installs, 4.9★ (39 reviews). Plugin Pulse (WP Mayor), as of 2026-11-05. https://plugins.wpmayor.com/plugin/refer-a-friend-for-woocommerce-by-wpgens
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