RewardsWP – Loyalty Points & Referral Program for WooCommerce
by Andrew Munro / AffiliateWP · eCommerce
Also makes 15 other plugins · 2.4K+ installs across the portfolio →
Turn customers into brand advocates with loyalty points and referral programs for WooCommerce and Easy Digital Downloads.
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Health
A 86/100
Few reviews
Active installs
100+
≈160 estimated
Momentum
+157%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce”, “rewards” and “points” for “referral”, “loyalty program” and “reward points”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “referral” sits at #9 untagged, close enough for a declared tag to move it up. “rewards” isn't earning its slot: it only gets you to #19. “loyalty program” sits at #10 untagged, close enough for a declared tag to move it up. “points” isn't earning its slot: it only gets you to #15. “reward points” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 71 average across 9,766 eCommerce plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 100 of 5.8K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,152 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 22 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| referral program | #3 | #14 | up 1 |
| loyalty points | #5 | #12 | 0 |
| referral | #9 | #20 | up 2 |
| referrals your tag | #10 | #21 | up 8 |
| program | #13 | #22 | down 1 |
| loyalty your tag | #12 | #17 | 0 |
| points your tag | #15 | #22 | up 3 |
| referral points | #6 | #19 | up 2 |
| loyalty program | #10 | #17 | up 2 |
| customers loyalty program | #6 | #16 | 0 |
| rewards your tag | #19 | #22 | up 5 |
| reward points | #12 | #19 | up 2 |
| programs | #20 | #24 | down 1 |
| customer referral program | #8 | #21 | 0 |
| rewards program | #9 | #21 | 0 |
| points and rewards | #17 | #21 | up 2 |
| points rewards | #11 | #18 | 0 |
| affiliatewp | #20 | #20 | down 2 |
| refer a friend | #18 | #23 | 0 |
| woocommerce points and rewards | #21 | #22 | up 1 |
| woocommerce your tag | Not in the top 24 | ||
105 searches this plugin appeared in over the last 90 days, 20 listed. 81 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce”, “rewards” and “points” for “referral”, “loyalty program” and “reward points”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “referral” sits at #9 untagged, close enough for a declared tag to move it up. “rewards” isn't earning its slot: it only gets you to #19. “loyalty program” sits at #10 untagged, close enough for a declared tag to move it up. “points” isn't earning its slot: it only gets you to #15. “reward points” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “loyalty”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “points”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 14 Mar 2025 · 597 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.8K · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
22
releases in the last 12 months
5d ago
latest release · v1.7.1 · 27 Oct 2026
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 62% of the way through.
Install history since 31 Dec 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ rodlensh6mo ago
Great plugin. I like the fact that it doesn’t have a watermark on the free version . It had one issue one time because I used the Cache plugin (LiteSpeed Cache Plugin). It was caching one of my customer’s data and was showing it to other visitors. I had to quickly deactivate it. So, can you improve its compatibility with the Cache plugin or tell me to exclude this plugin from the cache?
Read on wp.org ↗ - ★★★★★ momocamel9mo ago
Im still using the free version and its awesome. it deserve more reviews actually and I was hesitating at start as no reviews but after I installed I was so surprised how good it is . its so stable and all these functions free! The design is stable and cool. doesn’t do any damage to Templates or any other plugins. Free but has so much as Free. points for purchase set point for write review create account point refer a friend view members details and edit the customer points directly and can exclude customers from program by one click as well. customer can share their link Via email, x, and Facebook easy to adjust widget . the customer can show points, redeem point, refer link immediately from it. located in the bottom of the online shop so customer can view and use in one click anytime. Can view all points and refers and can view all the adjustment has been done by admin or customer directly. the support is helpful and friendly and follow up timely. I have installed and tried many plugins they are too limited and some caused errors in Word press installation and the theme design, but this is didnt, working so smoothly. so far its the best. This topic was modified 5 months, 1 week ago by momocamel.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.7.1). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Turn customers into brand advocates with loyalty points and referral programs for WooCommerce and Easy Digi..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "use cases").
- ✓ Names what it works with Mentions WooCommerce, WPForms, Easy Digital Downloads, Facebook.
- ✓ Headings and lists 15 headings and 29 lists.
- ✓ Enough to quote 11,864 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-19 90+ → 100+ up after 4 days in tier
- 2026-03-15 80+ → 90+ up after 4 days in tier
- 2026-03-11 70+ → 80+ up after 6 days in tier
- 2026-03-05 60+ → 70+ up after 1 days in tier
- 2026-03-04 80+ → 60+ down after 4 days in tier
- 2026-02-28 70+ → 80+ up after 2 days in tier
- 2026-02-26 80+ → 70+ down after 3 days in tier
- 2026-02-23 70+ → 80+ up after 10 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Points Management System For Gamification, Ranks, Badges, and Loyalty Rewards Program – myCred 10K+ installs · 4.6★ · 3 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.3★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for RewardsWP – Loyalty Points & Referral Program for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/rewardswp" width="480" height="300" style="border:0" loading="lazy" title="RewardsWP – Loyalty Points & Referral Program for WooCommerce — Plugin Pulse"></iframe> RewardsWP – Loyalty Points & Referral Program for WooCommerce: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/rewardswp
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