Schema Package – Structured Data & Rich Snippets Tool for SEO
by amanstacker · SEO
Also makes 4 other plugins · 610+ installs across the portfolio →
Helps website owners automate and add versatile schema markup to their websites, enabling more informative and visually appealing search results.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
200+
≈250 estimated
Momentum
-9%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “json ld”, “local business schema” and “product schema” for “package”, “rich snippets” and “schema markup”. “json ld” isn't earning its slot: you're not in the first 24 results for its own search. “package” sits at #5 untagged, close enough for a declared tag to move it up. “local business schema” isn't earning its slot: it only gets you to #13. “rich snippets” sits at #10 untagged, close enough for a declared tag to move it up. “product schema” isn't earning its slot: it only gets you to #13. “schema markup” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,241 SEO plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 200 of 8.2K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,198 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 75 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 20 reviews, weighted for review count to 4.3★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.3
Velocity
places per keyword, 28d
30%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| carousel schema your tag | #4 | #6 | 0 |
| package | #5 | #7 | 0 |
| rich results your tag | #10 | #15 | 0 |
| rich snippets | #10 | #17 | 0 |
| product schema your tag | #13 | #18 | up 1 |
| local business schema your tag | #13 | #15 | 0 |
| structured data | #14 | #18 | up 1 |
| schema markup | #13 | #15 | up 3 |
| rich | #19 | #20 | down 2 |
| schema | #20 | #15 | up 3 |
| informative | #20 | #18 | down 1 |
| structured data article | #10 | #14 | 0 |
| schema data | #11 | #13 | 0 |
| structured maps data | #12 | #18 | down 2 |
| json schema | #12 | #13 | up 4 |
| local schema | #13 | #13 | — |
| event rich snippets | #13 | #23 | 0 |
| automatic structured data | #17 | #18 | — |
| wp rich snippets | #18 | #22 | 0 |
| schema markup for local seo | #18 | #16 | 0 |
| json ld your tag | Not in the top 24 | ||
138 searches this plugin appeared in over the last 90 days, 20 listed. 114 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “json ld”, “local business schema” and “product schema” for “package”, “rich snippets” and “schema markup”. “json ld” isn't earning its slot: you're not in the first 24 results for its own search. “package” sits at #5 untagged, close enough for a declared tag to move it up. “local business schema” isn't earning its slot: it only gets you to #13. “rich snippets” sits at #10 untagged, close enough for a declared tag to move it up. “product schema” isn't earning its slot: it only gets you to #13. “schema markup” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “local business schema”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “product schema”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 17 Dec 2024 · 687 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 853 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
3mo ago
latest release · v1.0.33 · 20 Aug 2026
34
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 53% of the way through.
Install history since 16 Dec 2024
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Schema Package when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Helps website owners automate and add versatile schema markup to their websites, enabling more informative..."
- ✓ Has a FAQ 20 questions in the FAQ.
- ✓ FAQ asks real questions 20 of 20 read like questions a user would type.
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Yoast, Rank Math, All in One SEO and 11 more.
- ✓ Headings and lists 34 headings and 25 lists.
- ✓ Enough to quote 16,272 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "local business schema" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-24 100+ → 200+ up after 162 days in tier
- 2025-11-13 90+ → 100+ up after 2 days in tier
- 2025-11-11 80+ → 90+ up after 17 days in tier
- 2025-10-25 70+ → 80+ up after 9 days in tier
- 2025-10-16 60+ → 70+ up after 22 days in tier
- 2025-09-24 50+ → 60+ up after 11 days in tier
- 2025-09-13 40+ → 50+ up after 10 days in tier
- 2025-09-03 30+ → 40+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
BBH Custom Schema – Add Custom JSON-LD to Your Website 900+ installs · 4.1★ · 2 shared tags B -
WPLS Local SEO Schema Generator 10+ installs · 4.0★ · 2 shared tags B -
AIFORYA Schema Markup 10+ installs · 3.6★ · 2 shared tags - O OST AIO Smart Schema 10+ installs · 3.6★ · 2 shared tags
-
Extended Schema Types for SEO 10+ installs · 3.6★ · 2 shared tags -
FullSchema: Schema Markup & JSON-LD 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Schema Package – Structured Data & Rich Snippets Tool for SEO into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/schema-package" width="480" height="300" style="border:0" loading="lazy" title="Schema Package – Structured Data & Rich Snippets Tool for SEO — Plugin Pulse"></iframe> Schema Package – Structured Data & Rich Snippets Tool for SEO: 200+ active installs, 4.8★ (20 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/schema-package
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