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BBH Custom Schema – Add Custom JSON-LD to Your Website

by Md Jahid Shah · SEO

Also makes 8 other plugins · 710+ installs across the portfolio →

Free audit wp.org ↗

Add and manage custom JSON-LD schema in WordPress without SEO plugin limitations, duplicate schema conflicts, or unnecessary overhead.

⚠ Few reviews
How scoring works →
84 Health · B
Maintenance 100/100
Rating quality 76/100
Support 70/100

84 health vs 64 average across 1,223 SEO plugins

700+

Active installs

≈770 estimated

6.6K

Total downloads

since 2025

4.06★

Rating (adjusted)

5.0★ raw · 2 reviews

+204%

2.0K

Downloads · 30d

category median +20%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 52/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2025-06-01 · 454 days · wp.org + Plugin Pulse archive

+204% vs prior 30d
37Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

2.0K

now · peak 2.0K

2K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

BBH Custom Schema · #7932 you Websitescanner Custo · #8624 AnilSuwal PageSchema · #56015 Schema · #916

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.9Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

15

releases in the last 12 months

2mo ago

latest release · v1.4.1

15

tagged releases on record

Recent releases

1.4.1 · 2mo ago1.4.0 · 3mo ago1.3.5 · 3mo ago1.3.4 · 3mo ago1.3.3 · 3mo ago1.2.1 · 4mo ago1.3.0 · 4mo ago1.2.2 · 4mo ago1.2.0 · 4mo ago1.2.3 · 4mo ago1.3.2 · 4mo ago1.3.1 · 4mo ago1.0.0 · 4mo ago1.1.0 · 4mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 70% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.4 70%
v1.3 19%
v1.0 9.5%
v1.2 1.8%

Estimated active installs

The public count shows “700+”. Our estimate pins where the real number sits.

modeled estimate
700–800 ≈770

Modeled within the band wp.org reports; tightens as we track daily.

At the current install trend, crossing 800+ in roughly 27 days.

Install history · since 2025-05-31 · 449 observations

700Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Ratings · 2 reviews

Read on wp.org ↗
5★
2 4★
0 3★
0 2★
0 1★
0

Details

Version
1.4.1
Last updated
2mo ago
Added
2025-05-31 · 1 yr old
Requires WP
5.2
Tested up to
7.0.4
Requires PHP
7.2
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ dolcevesparoma
    3mo ago

    yoast and rankmath are so bloated its crazy. this does exactly what you need it to do, nothing more. I love it

    Read on wp.org ↗
  2. ★★★★★ Paul Bailey
    6mo ago

    This plugin I have installed to several sites now for my AI-readable GEO services. Adding a custom Schema outside of basic SEO plugins is vital and this plugin just works perfectly, is light-weight and I can paste all my custom JSON into it. This saved me building my own plugin so thanks so much for this! Excellent work!

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✓ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-20 600+ → 700+ up after 33 days in tier
  2. 2026-07-18 500+ → 600+ up after 24 days in tier
  3. 2026-06-24 400+ → 500+ up after 32 days in tier
  4. 2026-05-23 300+ → 400+ up after 13 days in tier
  5. 2026-05-10 200+ → 300+ up after 1 days in tier
  6. 2026-05-09 300+ → 200+ down after 1 days in tier
  7. 2026-05-08 200+ → 300+ up after 30 days in tier
  8. 2026-04-08 100+ → 200+ up after 71 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

BBH Custom Schema – Add Custom JSON-LD to Your Website: 700+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/bbh-custom-schema