BBH Custom Schema – Add Custom JSON-LD to Your Website
by Md Jahid Shah · SEO
Also makes 10 other plugins · 920+ installs across the portfolio →
Add and manage custom JSON-LD schema in WordPress without SEO plugin limitations, duplicate schema conflicts, or unnecessary overhead.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
900+
≈910 estimated
Momentum
+54%
downloads vs prior 30d
Biggest opportunity: Swap “structured data” for “json”. “structured data” isn't earning its slot: it only gets you to #23. “json” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 65 average across 2,217 SEO plugins
Install conversion
How it's measured →9.6%
of downloads still active
At least 900 of 9.4K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 17 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 16 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
3 of 3 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
52
Momentum
Holding steady
+0.4
Velocity
places per keyword, 28d
52%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| json ld your tag | #3 | #16 | up 2 |
| schema markup your tag | #5 | #20 | up 5 |
| schema generator | #3 | #13 | up 1 |
| json | #5 | #23 | up 3 |
| schema your tag | #6 | #20 | up 6 |
| limitations | #5 | #22 | 0 |
| rich results your tag | #7 | #21 | 0 |
| json schema | #3 | #15 | up 1 |
| product schema | #7 | #22 | up 1 |
| woocommerce schema | #8 | #22 | up 1 |
| review schema | #8 | #23 | up 1 |
| faq schema | #9 | #17 | up 3 |
| conflicts | #14 | #24 | up 6 |
| structured data your tag | #23 | #23 | up 1 |
| seo schema markup | #8 | #20 | up 1 |
| markup | #15 | #24 | up 2 |
| seo schema | #11 | #21 | up 3 |
| article generator | #21 | #19 | up 1 |
| video schema for seo | #14 | #24 | up 2 |
| no markup | #20 | #24 | up 1 |
96 searches this plugin appeared in over the last 90 days, 20 listed. 76 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “structured data” for “json”. “structured data” isn't earning its slot: it only gets you to #23. “json” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 1 Jun 2025 · 518 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
17
releases in the last 12 months
16d ago
latest release · v1.4.3 · 16 Oct 2026
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 70% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 21 days ago and a band this size takes about a year or more to cross, so the real count is still just over 900.
At the current install trend, crossing 1K+ in roughly 27 days.
Install history since 31 May 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ dolcevesparoma5mo ago
yoast and rankmath are so bloated its crazy. this does exactly what you need it to do, nothing more. I love it
Read on wp.org ↗ - ★★★★★ Paul Bailey8mo ago
This plugin I have installed to several sites now for my AI-readable GEO services. Adding a custom Schema outside of basic SEO plugins is vital and this plugin just works perfectly, is light-weight and I can paste all my custom JSON into it. This saved me building my own plugin so thanks so much for this! Excellent work!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names BBH Custom Schema when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add and manage custom JSON-LD schema in WordPress without SEO plugin limitations, duplicate schema conflict..."
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for developers", "built for", "who need").
- ✓ Names what it works with Mentions WooCommerce, Yoast, Rank Math.
- ✓ Headings and lists 9 headings and 5 lists.
- ✓ Enough to quote 4,440 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "rich results" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-11 800+ → 900+ up after 1 days in tier
- 2026-10-10 900+ → 800+ down after 4 days in tier
- 2026-10-06 800+ → 900+ up after 30 days in tier
- 2026-09-06 700+ → 800+ up after 17 days in tier
- 2026-08-20 600+ → 700+ up after 33 days in tier
- 2026-07-18 500+ → 600+ up after 24 days in tier
- 2026-06-24 400+ → 500+ up after 32 days in tier
- 2026-05-23 300+ → 400+ up after 13 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Websitescanner Custom Schema 500+ installs · 4.0★ · 4 shared tags D -
PageSchema Studio — installs · 3.6★ · 4 shared tags -
Schema 30K+ installs · 4.3★ · 3 shared tags C -
Schema App Structured Data 8K+ installs · 4.0★ · 3 shared tags A -
Local Business Schema Lite 3K+ installs · 4.4★ · 3 shared tags A -
Remove Schema 1K+ installs · 4.4★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for BBH Custom Schema – Add Custom JSON-LD to Your Website into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bbh-custom-schema" width="480" height="300" style="border:0" loading="lazy" title="BBH Custom Schema – Add Custom JSON-LD to Your Website — Plugin Pulse"></iframe> BBH Custom Schema – Add Custom JSON-LD to Your Website: 900+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/bbh-custom-schema
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.