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wp.org search vs our merit ranking: “local schema”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “local schema”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Local Business Schema Generator shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #6 on merit, 4.8★ from 1268 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #3 4 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #4 5 Contact Form 7 10M+ · 4.0★ (2186) wp.org #5 6 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #14 8 too low 7 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #7 8 Schema 30K+ · 4.3★ (221) wp.org #10 2 too low 9 Schema – All In One Schema Rich Snippets 30K+ · 4.0★ (162) wp.org #9 10 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (51) wp.org #11 1 too low 11 Local Business Schema Lite 3K+ · 5.0★ (11) wp.org #6 5 too high 12 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (36) wp.org #18 6 too low 13 Schema Package – Structured Data & Rich Snippets Tool for SEO 200+ · 4.8★ (20) wp.org #13 14 Broken Link Checker 500K+ · 3.8★ (605) wp.org #24 10 too low 15 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #23 8 too low 16 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #21 5 too low 17 Local SEO By Ankit Rawat 40+ · 5.0★ (5) wp.org #16 1 too high 18 Local Structured Schema data for Articles 10+ · 5.0★ (3) wp.org #22 4 too low 19 Local Business Schema Generator 100+ · 4.0★ (1) wp.org #8 11 too high 20 Schema Blocks 20+ · 5.0★ (2) wp.org #20 21 WPSSO Schema Organization and Place Manager 300+ · 4.3★ (3) wp.org #19 2 too high 22 Schema Scalpel 100+ · 5.0★ (1) wp.org #12 10 too high 23 WPLS Local SEO Schema Generator 10+ · 5.0★ (1) wp.org #15 8 too high 24 Local Business Schema Widget 20+ · 4.0★ (1) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.