Simple Image Optimizer
by eliasmarca · Performance
Also makes 1 other plugin · 40+ installs across the portfolio →
Free plugin for image optimization. Simple Image Optimizer lets you set the quality of all images to to improve your SEO.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈17 estimated
Momentum
-50%
downloads vs prior 30d
Biggest opportunity: “free image plugin”, “image compressor” and “image optimization” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 10 of 1.7K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.9.35, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3171 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.9.35; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 3171 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| elias margolis your tag | #2 | #2 | 0 |
| free image plugin your tag | Not in the top 24 | ||
| image compressor your tag | Not in the top 24 | ||
| image optimization your tag | Not in the top 24 | ||
| quality image your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “free image plugin”, “image compressor” and “image optimization” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 6 Oct 2022 · 1,486 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 159 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 5 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ rokiu8.7y ago
It reduced the size of my site. Thanks
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.4
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Free plugin for image optimization. Simple Image Optimizer lets you set the quality of all images to to imp..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 297 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("elias margolis", "free image plugin", "image compressor", "quality image" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Disable Bulk Smush Limit of Smush Image Optimization 3K+ installs · 4.2★ · 2 shared tags B -
Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ installs · 2.0★ · 1 shared tag C -
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ installs · 4.8★ · 1 shared tag A -
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ installs · 4.3★ · 1 shared tag A -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 1 shared tag A -
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Simple Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Simple Image Optimizer — Plugin Pulse"></iframe> Simple Image Optimizer: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/simple-image-optimizer
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