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ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF

by ShortPixel · Performance

Also makes 8 other plugins · 1.2M+ installs across the portfolio →

Compress images & PDFs automatically, convert to WebP & AVIF, and generate SEO-friendly filenames with AI. Bulk optimization, smart crop & resize.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 87/100

no flags

Active installs

300K+

≈360K estimated

Momentum

+57%

downloads vs prior 30d

Biggest opportunity: Swap “resize” for “convert avif”. “resize” isn't earning its slot: it only gets you to #16. “convert avif” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
87 Health · A
Maintenance 100/100
Rating quality 89/100
Support 70/100
Security 75/100

87 health vs 69 average across 1,806 Performance plugins

Install conversion

How it's measured →

1.5%

of downloads still active

At least 300K of 20.4M lifetime downloads are still running, in line with its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
6.6.1
Last updated
18d ago
Added
2014-11-05 · 11 yrs old
Requires WP
5.9.0
Tested up to
7.1.4
Requires PHP
7.4

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 18 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 90/100

4.5★ over 830 reviews, smoothed to 4.48★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

2 of 2 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive

+57% vs prior 30d
1.7K1 Nov 2026

30-day downloads

Rolling 30-day volume · peak 664.3K · peaks are release surges

367.9K1 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

ShortPixel Image Opt · #193youSmush · #65Imagify Image Optimi · #68Converter for Media · #118

Rating trend

Star average over time · dips mark rough releases

4.51 Nov 2026

Health trend

Composite health score, snapshotted daily

871 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2K1 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

14

releases in the last 12 months

18d ago

latest release · v6.6.1 · 14 Oct 2026

253

tagged releases on record

Recent releases

6.6.1 · 14 Oct 20266.6.0 · 9 Oct 20266.5.6 · 9 Sep 20266.5.5 · 20 Aug 20266.5.4 · 6 Jul 20266.5.3 · 25 Jun 20266.5.2 · 4 Jun 20266.5.1 · 18 May 20266.5.0 · 5 May 20266.4.4 · 24 Mar 20266.4.3 · 29 Jan 20266.4.2 · 15 Jan 20266.4.1 · 18 Dec 20256.4.0 · 20 Nov 2025

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v6.5 60%
v6.4 16%
Older / other versions 23%

Estimated active installs

The public count shows “300K+”. Our estimate pins where the real number sits.

tracked estimate
300K–400K ≈360K

Crossed into this band 4.1 years ago; the previous band took 6.6 years to cross, which places it about 62% of the way through.

Install history since 10 Aug 2015

300K1 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ marcind84
    3mo ago

    Very Good This topic was modified 6 minutes ago by marcind84.

    Read on wp.org ↗
  2. ★★★★★ godiya123
    4mo ago

    nice

    Read on wp.org ↗
  3. ★★★★★ sunfengguang
    5mo ago

    I like him; he solved my problem.

    Read on wp.org ↗
  4. ★★★★★ saifr1971
    5mo ago

    Must need for image optimization. great help. good job This topic was modified 1 month, 3 weeks ago by saifr1971. Reason: why I am not getting my images optimized now

    Read on wp.org ↗
  5. ★★★★★ diegozea
    6mo ago

    With the ShortPixel optimization, my site works faster after compressing a lot of photos. Somes pictures have been compressed by more than 70%

    Read on wp.org ↗
  6. ★★★★★ Vaibhav Singh Web
    6mo ago

    Shortpixel Image Optimizer Breaks Your Whole Website. It Applies All CDN To Images, But Onces You Deactivate Its All Gone

    Read on wp.org ↗
  7. ★★★★★ antconnectnpc
    6mo ago

    I’ve used ShortPixel on several projects and it’s always a winner. For this project, I reached out to support with a query and they were excellent, courteous, fast, helpful, kind and professional. Truly a pleasure to deal with. Highly recommended.

    Read on wp.org ↗
  8. ★★★★★ Jean Hertz
    6mo ago

    Pretty good.Only wish we could process more pictures locally 🙂 This topic was modified 2 months, 3 weeks ago by Jean Hertz.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 6.5.5 🛡️ The Stability Update Release Date: July 21, 2026 🛠️ Fixes Download Error Handling: Fixed a fatal error that could occur when ShortPixel was unable to download an optimized file from the API, with clearer error messa 6.5.5
  2. — Version 6.5.4 ⚡ The Optimization Flow Update Release Date: July 6, 2026 🛠️ Fixes & Improvements Smarter Credit Handling: Automatic image optimization will now continue even if AI credits are exhausted, as long as image optimization c 6.5.4
  3. — Version 6.5.3 🔧 The Reliability & Compatibility Update Release Date: June 25, 2026 🛠️ Fixes Restore Metadata Fix: Restoring an image now correctly restores the original file size in the metadata instead of keeping the optimized size 6.5.3
  4. — Version 6.5.2 ☁️ The Offload & Backup Reliability Update Release Date: June 4, 2026 ⚡ Performance Improvements Offload Media + AWS S3: Improved performance by reducing useless remote operations for websites using Offload Media with Am 6.5.2
  5. — Version 6.5.1 🛠️ The Hotfix Update Release Date: May 5, 2026 🐛 Fixes Settings Page Fix: Resolved an issue affecting the Settings page in certain edge cases. Backups System Fix: Fixed an issue related to the new backups system that c 6.5.1
  6. — Version 6.5.0 🧠 The Smart Backups & AI Control Update Release Date: May 5, 2026 ✨ New Features Smart Backups: Save disk space by backing up only the main image. When restoring, thumbnails are automatically regenerated based on curren 6.5.0

Security history

via Wordfence Intelligence

All 11 disclosed vulnerabilities are patched in the current version (6.6.1). Sites still on an older version should update.

  1. 2026-10-08 CVE-2026-103070 Improper Neutralization of Input During Web Page Generation Affects <= 6.5.6 Patched in 6.6.0
  2. 2026-09-24 CVE-2026-97246 Deserialization of Untrusted Data Affects <= 6.5.5 Patched in 6.5.6
  3. 2026-09-17 CVE-2026-17086 Deserialization of Untrusted Data Affects <= 6.5.5 Patched in 6.5.6
  4. 2026-04-20 CVE-2026-39471 Deserialization of Untrusted Data Affects <= 6.4.3 Patched in 6.4.4
  5. 2026-03-25 CVE-2026-4335 Improper Neutralization of Input During Web Page Generation Affects <= 6.4.3 Patched in 6.4.4
  6. 2026-02-04 CVE-2026-1246 Improper Limitation of a Pathname to a Restricted Directory Affects <= 6.4.2 Patched in 6.4.3
  7. 2025-10-17 CVE-2025-11378 Missing Authorization Affects <= 6.3.4 Patched in 6.3.5
  8. 2024-10-13 CVE-2024-48044 Missing Authorization Affects <= 5.6.3 Patched in 5.6.4
  9. 2024-10-13 CVE-2024-48043 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.6.3 Patched in 5.6.4
  10. 2023-09-14 Deserialization of Untrusted Data Affects < 5.4.2 Patched in 5.4.2
  11. 2022-06-02 Improper Neutralization of Input During Web Page Generation Affects <= 4.22.9 Patched in 4.22.10

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 30 languages, 2 at 90% or more

Galician 100%
Serbian 100%
Dutch 87%
Dutch (Formal) 86%
Persian 82%
Korean 77%
Romanian 61%
Spanish (Chile) 60%
Spanish (Spain) 59%
German 55%
German (Formal) 55%
Russian 47%
Swedish 43%
Ukrainian 22%
Japanese 18%
Czech 16%
Spanish (Colombia) 16%
Spanish (Ecuador) 16%
Spanish (Mexico) 16%
Spanish (Venezuela) 16%
English (UK) 15%
French (France) 15%
Italian 15%
Polish 15%

Plus 6 more locales with partial translations.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names ShortPixel Image Optimizer when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
Image optimization
Get early access to Premium →

Readme readiness

8 of 8 pass · checked 27 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Compress images & PDFs automatically, convert to WebP & AVIF, and generate SEO-friendly filenames with AI...."
  • ✓ Has a FAQ 37 questions in the FAQ.
  • ✓ FAQ asks real questions 37 of 37 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("perfect for", "ideal for", "for photographers").
  • ✓ Names what it works with Mentions WooCommerce, Gravity Forms, WPML, Cloudflare and 5 more.
  • ✓ Headings and lists 17 headings and 14 lists.
  • ✓ Enough to quote 16,417 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2022-10-04 20K+ → 300K+ up after 2399 days in tier
  2. 2016-03-10 10K+ → 20K+ up after 147 days in tier
  3. 2015-10-15 8K+ → 10K+ up after 40 days in tier
  4. 2015-09-05 6K+ → 8K+ up after 26 days in tier
  5. 2015-08-10 5K+ → 6K+ up after 73 days in tier
  6. 2015-05-29 2K+ → 5K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF into a readme, a review or a deck. It updates itself.

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Preview card ↗

ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF: 300K+ active installs, 4.5★ (830 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shortpixel-image-optimiser

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