ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF
by ShortPixel · Performance
Also makes 8 other plugins · 1.2M+ installs across the portfolio →
Compress images & PDFs automatically, convert to WebP & AVIF, and generate SEO-friendly filenames with AI. Bulk optimization, smart crop & resize.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
300K+
≈360K estimated
Momentum
+57%
downloads vs prior 30d
Biggest opportunity: Swap “resize” for “convert avif”. “resize” isn't earning its slot: it only gets you to #16. “convert avif” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 300K of 20.4M lifetime downloads are still running, in line with its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 830 reviews, smoothed to 4.48★
5 of 5 tags set · short description in place
2 of 2 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image management | #1 | #1 | 0 |
| image optimisation | #1 | #1 | 0 |
| image description generate | #1 | #1 | 0 |
| image optimizer | #3 | #3 | up 2 |
| avif | #3 | #3 | up 2 |
| convert | #3 | #3 | up 1 |
| convert webp your tag | #3 | #3 | 0 |
| image conversion | #2 | #2 | 0 |
| image compression | #2 | #2 | up 4 |
| image compressor | #2 | #2 | 0 |
| image | #4 | #4 | up 2 |
| convert to webp | #4 | #4 | 0 |
| optimize images your tag | #5 | #5 | down 1 |
| optimize image | #3 | #3 | up 2 |
| webp | #5 | #5 | up 3 |
| image converter | #3 | #2 | 0 |
| get image | #2 | #2 | 0 |
| image id | #2 | #2 | 0 |
| image source by image id | #2 | #2 | 0 |
| bulk image optimizer | #2 | #2 | 0 |
797 searches this plugin appeared in over the last 90 days, 20 listed. 667 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “resize” for “convert avif”. “resize” isn't earning its slot: it only gets you to #16. “convert avif” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “resize”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 664.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
14
releases in the last 12 months
18d ago
latest release · v6.6.1 · 14 Oct 2026
253
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300K+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; the previous band took 6.6 years to cross, which places it about 62% of the way through.
Install history since 10 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ marcind843mo ago
Very Good This topic was modified 6 minutes ago by marcind84.
Read on wp.org ↗ - ★★★★★ godiya1234mo ago
nice
Read on wp.org ↗ - ★★★★★ sunfengguang5mo ago
I like him; he solved my problem.
Read on wp.org ↗ - ★★★★★ saifr19715mo ago
Must need for image optimization. great help. good job This topic was modified 1 month, 3 weeks ago by saifr1971. Reason: why I am not getting my images optimized now
Read on wp.org ↗ - ★★★★★ diegozea6mo ago
With the ShortPixel optimization, my site works faster after compressing a lot of photos. Somes pictures have been compressed by more than 70%
Read on wp.org ↗ - ★★★★★ Vaibhav Singh Web6mo ago
Shortpixel Image Optimizer Breaks Your Whole Website. It Applies All CDN To Images, But Onces You Deactivate Its All Gone
Read on wp.org ↗ - ★★★★★ antconnectnpc6mo ago
I’ve used ShortPixel on several projects and it’s always a winner. For this project, I reached out to support with a query and they were excellent, courteous, fast, helpful, kind and professional. Truly a pleasure to deal with. Highly recommended.
Read on wp.org ↗ - ★★★★★ Jean Hertz6mo ago
Pretty good.Only wish we could process more pictures locally 🙂 This topic was modified 2 months, 3 weeks ago by Jean Hertz.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.5.5 🛡️ The Stability Update Release Date: July 21, 2026 🛠️ Fixes Download Error Handling: Fixed a fatal error that could occur when ShortPixel was unable to download an optimized file from the API, with clearer error messa 6.5.5
- — Version 6.5.4 ⚡ The Optimization Flow Update Release Date: July 6, 2026 🛠️ Fixes & Improvements Smarter Credit Handling: Automatic image optimization will now continue even if AI credits are exhausted, as long as image optimization c 6.5.4
- — Version 6.5.3 🔧 The Reliability & Compatibility Update Release Date: June 25, 2026 🛠️ Fixes Restore Metadata Fix: Restoring an image now correctly restores the original file size in the metadata instead of keeping the optimized size 6.5.3
- — Version 6.5.2 ☁️ The Offload & Backup Reliability Update Release Date: June 4, 2026 ⚡ Performance Improvements Offload Media + AWS S3: Improved performance by reducing useless remote operations for websites using Offload Media with Am 6.5.2
- — Version 6.5.1 🛠️ The Hotfix Update Release Date: May 5, 2026 🐛 Fixes Settings Page Fix: Resolved an issue affecting the Settings page in certain edge cases. Backups System Fix: Fixed an issue related to the new backups system that c 6.5.1
- — Version 6.5.0 🧠 The Smart Backups & AI Control Update Release Date: May 5, 2026 ✨ New Features Smart Backups: Save disk space by backing up only the main image. When restoring, thumbnails are automatically regenerated based on curren 6.5.0
Security history
via Wordfence IntelligenceAll 11 disclosed vulnerabilities are patched in the current version (6.6.1). Sites still on an older version should update.
- Patched Medium · 6.4 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF <= 6.5.6 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-10-08 CVE-2026-103070 Improper Neutralization of Input During Web Page Generation Affects <= 6.5.6 Patched in 6.6.0
- Patched Medium · 5.4 ShortPixel Image Optimizer <= 6.4.3 - Authenticated (Author+) Stored Cross-Site Scripting via Attachment Title ↗2026-03-25 CVE-2026-4335 Improper Neutralization of Input During Web Page Generation Affects <= 6.4.3 Patched in 6.4.4
- Patched Medium · 4.9 ShortPixel Image Optimizer <= 6.4.2 - Authenticated (Editor+) Arbitrary File Read via 'loadFile' Parameter ↗2026-02-04 CVE-2026-1246 Improper Limitation of a Pathname to a Restricted Directory Affects <= 6.4.2 Patched in 6.4.3
- 2024-10-13 CVE-2024-48043 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.6.3 Patched in 5.6.4
- Patched Medium · 6.6 ShortPixel Image Optimizer <= 5.4.1 - Authenticated(Editor+) PHP Object Injection ↗2023-09-14 Deserialization of Untrusted Data Affects < 5.4.2 Patched in 5.4.2
- 2022-06-02 Improper Neutralization of Input During Web Page Generation Affects <= 4.22.9 Patched in 4.22.10
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 30 languages, 2 at 90% or more
Plus 6 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names ShortPixel Image Optimizer when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Image optimization
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Compress images & PDFs automatically, convert to WebP & AVIF, and generate SEO-friendly filenames with AI...."
- ✓ Has a FAQ 37 questions in the FAQ.
- ✓ FAQ asks real questions 37 of 37 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "ideal for", "for photographers").
- ✓ Names what it works with Mentions WooCommerce, Gravity Forms, WPML, Cloudflare and 5 more.
- ✓ Headings and lists 17 headings and 14 lists.
- ✓ Enough to quote 16,417 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-04 20K+ → 300K+ up after 2399 days in tier
- 2016-03-10 10K+ → 20K+ up after 147 days in tier
- 2015-10-15 8K+ → 10K+ up after 40 days in tier
- 2015-09-05 6K+ → 8K+ up after 26 days in tier
- 2015-08-10 5K+ → 6K+ up after 73 days in tier
- 2015-05-29 2K+ → 5K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ installs · 4.8★ · 4 shared tags A -
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ installs · 4.3★ · 4 shared tags A -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 4 shared tags A -
Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ installs · 4.5★ · 4 shared tags A -
DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images 80+ installs · 4.2★ · 4 shared tags B -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shortpixel-image-optimiser" width="480" height="300" style="border:0" loading="lazy" title="ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF — Plugin Pulse"></iframe> ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF: 300K+ active installs, 4.5★ (830 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shortpixel-image-optimiser
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