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wp.org search vs our merit ranking: “program”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “program”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FluentAffiliate – Affiliate Program Management Suite, Affiliates Manager shows at wp.org #5 but places #15 on merit, a gap of 10 places. Its 2K+ installs carry it up the search order; its 4.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GiveWP – Donation Plugin and Fundraising Platform places #11 on merit, 4.6★ from 708 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #1 ↑1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #2 ↑1 3 Points Management System For Gamification, Ranks, Badges, and Loyalty Rewards Program – myCred 10K+ · 4.6★ (472) wp.org #4 ↓3 1 too low 4 Gratisfaction- Loyalty, Rewards , Referral, Birthday and Giveaway Program 600+ · 4.8★ (205) wp.org #7 3 too low 5 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #9 ↑4 4 too low 6 Affilia – Affiliate Program 500+ · 4.7★ (14) wp.org #3 ↑1 3 too high 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #12 ↑2 5 too low 8 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #14 ↑1 6 too low 9 ReferralCandy for WooCommerce – Advanced Referral & Affiliate Program 300+ · 4.9★ (211) wp.org #11 ↓2 2 too low 10 Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ · 4.5★ (180) wp.org #10 11 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #19 ↓2 8 too low 12 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #16 4 too low 13 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #20 7 too low 14 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #6 8 too high 15 FluentAffiliate – Affiliate Program Management Suite, Affiliates Manager 2K+ · 4.6★ (7) wp.org #5 10 too high 16 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #21 ↓11 5 too low 17 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #23 ↓4 6 too low 18 Affiliates for WooCommerce – Affiliate Program, Referral Tracking & Commission Payouts 300+ · 5.0★ (8) wp.org #8 10 too high 19 Wallet System for WooCommerce – Digital Wallet, Buy Now Pay Later (BNPL), Instant Cashback, Referral program, Partial & Subscription Payments 1K+ · 4.9★ (65) wp.org #22 ↑2 3 too low 20 EchoRewards – Refer a Friend Rewards Program for WooCommerce 300+ · 3.9★ (8) wp.org #13 ↓2 7 too high 21 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #17 ↑1 4 too high 22 RewardsWP – Loyalty Points & Referral Program for WooCommerce 100+ · 5.0★ (2) wp.org #15 ↓3 7 too high 23 Automattic For Agencies Client 20K+ · 5.0★ (2) wp.org #24 ↓4 1 too low 24 Partnero – Affiliate & Referral Program Management for WordPress 100+ · 5.0★ (1) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.