Simple Webp Images
by Mike Bricknell-Barlow · Performance
Also makes 1 other plugin · 30+ installs across the portfolio →
Generates webp images from uploaded images, and outputs webp images in content in compatible browsers. Optionally provides lazy-load functionality.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 49/100
Stale · Likely abandoned · Few reviews
Active installs
20+
≈25 estimated
Momentum
-13%
downloads vs prior 30d
Biggest opportunity: “conversion”, “images” and “pagespeed” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
49 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 20 of 8K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 931 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 6.8
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 931 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| conversion your tag | Not in the top 24 | ||
| images your tag | Not in the top 24 | ||
| pagespeed your tag | Not in the top 24 | ||
| speed your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “conversion”, “images” and “pagespeed” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 216 · peaks are release surges
Directory rank
Ranked about #25,400 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.6y ago
latest release · v2.0.0 · 14 Apr 2024
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 29 Sep 2020
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Generates webp images from uploaded images, and outputs webp images in content in compatible browsers. Opti..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 3 lists.
- ✓ Enough to quote 4,142 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-27 30+ → 20+ down after 157 days in tier
- 2025-10-21 40+ → 30+ down after 9 days in tier
- 2025-10-12 30+ → 40+ up after 9 days in tier
- 2025-10-03 40+ → 30+ down after 164 days in tier
- 2025-04-22 50+ → 40+ down after 15 days in tier
- 2025-04-07 40+ → 50+ up after 4 days in tier
- 2025-04-03 50+ → 40+ down after 116 days in tier
- 2024-12-08 60+ → 50+ down after 29 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- S Specify Missing Image Dimensions 1K+ installs · 4.2★ · 3 shared tags D
-
WebP Express Plus 600+ installs · 4.0★ · 3 shared tags D -
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.7★ · 2 shared tags B -
10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Simple Webp Images into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-webp-images" width="480" height="300" style="border:0" loading="lazy" title="Simple Webp Images — Plugin Pulse"></iframe> Simple Webp Images: 20+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/simple-webp-images
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.