Snapchat Pixel for WooCommerce
by Snapchat Inc. · Uncategorized
Snapchat Pixel for WooCommerce
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Health
D 43/100
Stale · Likely abandoned · Few reviews
Active installs
700+
≈780 estimated
Momentum
n/a
no downloads in the prior 30 days to compare with
Biggest opportunity: “pixel”, “snap pixel” and “snapchat” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Install conversion
How it's measured →5.6%
of downloads still active
At least 700 of 12.5K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,781 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.5.24, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1974 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.5.24; the current branch is 7.1
3.4★ over 5 reviews, weighted for review count to 4.0★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 1974 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| pixel your tag | Not in the top 24 | ||
| snap pixel your tag | Not in the top 24 | ||
| snapchat your tag | Not in the top 24 | ||
| woo commerce your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “pixel”, “snap pixel” and “snapchat” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 242 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.1y ago
latest release · v1.0.0 · 13 Oct 2021
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 800.
Install history since 13 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ iscameli4.0y ago
it doesn’t track the purchase events so it’s impossible to track the conversions.
Read on wp.org ↗ - ★★★★★ madjedo5.3y ago
Breaks add to cart… (and probably other stuff aswell) Not updated since release. No support. Go install the pixel yourself.
Read on wp.org ↗ - ★★★★★ consultim5.3y ago
Broke my checkout
Read on wp.org ↗ - ★★★★★ noelh5.8y ago
When my customers click on add to card the button keeps loading and products are not added to cart until the page is refreshed. It does not work and my phones, Apple and Android. After disabling Snapchat for Woocommerce everything works fine.
Read on wp.org ↗ - ★★★★★ konstantin8086.0y ago
Please continue keep updates on the plugin
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 30 characters, too short to say what the plugin does.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("for e-commerce", "built for").
- ✓ Names what it works with Mentions WooCommerce, Instagram, Facebook.
- ! Headings and lists 5 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 6,043 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "woo-commerce" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-20 800+ → 700+ down after 41 days in tier
- 2026-07-10 900+ → 800+ down after 103 days in tier
- 2026-03-29 1K+ → 900+ down after 1272 days in tier
- 2022-10-04 600+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Pixel Integration for Snapchat 300+ installs · 3.9★ · 2 shared tags B -
Meta pixel for WordPress 400K+ installs · 2.8★ · 1 shared tag B -
Snapchat for WooCommerce 90K+ installs · 3.6★ · 1 shared tag -
VK Ads Pixel plugin 2K+ installs · 4.0★ · 1 shared tag D -
remarketable 600+ installs · 4.4★ · 1 shared tag D -
Serviceform Pixel 400+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Snapchat Pixel for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/snap-pixel-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Snapchat Pixel for WooCommerce — Plugin Pulse"></iframe> Snapchat Pixel for WooCommerce: 700+ active installs, 3.4★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/snap-pixel-for-woocommerce
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