remarketable
by jacobmhulse · Social
Facebook Pixel added to every Page including Standard and WooCommerce Events with custom data. Easy setup, no coding! WooCommerce 3 ready!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 49/100
Stale · Likely abandoned
Active installs
600+
≈650 estimated
Momentum
—
no download trend yet
Biggest opportunity: “facebook”, “facebook pixel” and “facebook remarketing pixel” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
49 health vs 58 average across 1,834 Social plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 600 of 49.6K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.2.30, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2629 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.2.30; the current branch is 6.8
4.8★ over 19 reviews, smoothed to 4.29★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2629 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| facebook your tag | Not in the top 24 | ||
| facebook pixel your tag | Not in the top 24 | ||
| facebook remarketing pixel your tag | Not in the top 24 | ||
| pixel your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “facebook”, “facebook pixel” and “facebook remarketing pixel” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
7.3y ago
latest release · v5.2 · 30 Jul 2019
27
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 53% of the way through.
Install history since 22 Mar 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ sondrakinsey9.6y ago
I discovered an incompatibility with another plugin, and it was fixed within a matter of hours. Incredible! The plugin does just what it says. Easy to use.
Read on wp.org ↗ - ★★★★★ Kokomo9.6y ago
Plugin works as advertised, support is quick and helpful. Thanks!
Read on wp.org ↗ - ★★★★★ alexkappel10.5y ago
Fixed my issue within a day. Thanks!
Read on wp.org ↗ - ★★★★★ jenseo10.5y ago
Well, what the title says. Plugin does it’s job perfectly and gives us so much data to work with on Facebook. We had a minor issue, but when reported, we had a great dialogue with the developers and a fix was provided really fast. Thanks guys for making our life easier!
Read on wp.org ↗ - ★★★★★ Doug Smith10.5y ago
The plugin owner is offering discounts on the pro version for leaving a five-star rating here. That means you can’t trust the ratings to be an honest evaluation.
Read on wp.org ↗ - ★★★★★ darrenblittlejohn10.6y ago
Finally, a pixel plugin that works. Thank you!
Read on wp.org ↗ - ★★★★★ cbastien10.6y ago
My programmer couldn’t help me with my Pixel conversion for Facebook and this plugin is the solution I was looking for.
Read on wp.org ↗ - ★★★★★ hugosilvadiamond10.6y ago
I’ve tried 4 or 5 plugins to make this work and this was the only which really worked with ajax add to cart. There is only one small issue. I have products which can be added to cart directly via ajax in the front page. But the plugin only supports shop and product page. Thankfully the great customer support helped my fix this 🙂
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Facebook.
- ✓ Headings and lists 6 headings and 5 lists.
- ✓ Enough to quote 2,192 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "facebook remarketing pixel" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-12 700+ → 600+ down after 162 days in tier
- 2025-12-01 800+ → 700+ down after 138 days in tier
- 2025-07-16 900+ → 800+ down after 2 days in tier
- 2025-07-14 800+ → 900+ up after 1 days in tier
- 2025-07-13 900+ → 800+ down after 114 days in tier
- 2025-03-21 1K+ → 900+ down after 731 days in tier
- 2023-03-21 2K+ → 1K+ down after 364 days in tier
- 2022-03-22 3K+ → 2K+ down after 475 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Easy Pixels CF7 extension 100+ installs · 3.6★ · 3 shared tags -
Meta pixel for WordPress 400K+ installs · 2.8★ · 2 shared tags B -
wetracked.io for WooCommerce 800+ installs · 4.3★ · 2 shared tags A -
Serviceform Pixel 400+ installs · 3.6★ · 2 shared tags -
Tracking Pixel for Gravity Forms 300+ installs · 3.7★ · 2 shared tags D -
Pixel Integration for Snapchat 300+ installs · 3.9★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for remarketable into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-facebook-pixel" width="480" height="300" style="border:0" loading="lazy" title="remarketable — Plugin Pulse"></iframe> remarketable: 600+ active installs, 4.8★ (19 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-facebook-pixel
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