Starfish Review Generation & Marketing for WordPress

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ billbergh

   1.6y ago

   Plugin was used initially to gather more reviews. When we progressed to having TripAdvisor and Google reviews displayed on our site we had technical issues. These were resolved and it works great.

   Read on wp.org ↗
2. ★★★★★ leon coppola

   2.0y ago

   Had a few issues with the plugin over the years (early adopter) but the support I recieved has always been great

   Read on wp.org ↗
3. ★★★★★ craft37

   3.1y ago

   Shortcode [starfish testimonial=”display”] just don’t work for my WP site.Rich Reviews works as expected.

   Read on wp.org ↗
4. ★★★★★ mps1

   3.1y ago

   Works great and does what it says. When issues arise, the team quickly jumps on things and gets them resolved in a timely manner. Highly recommended.

   Read on wp.org ↗
5. ★★★★★ aheadair

   3.1y ago

   This would be a great plugin if it didn’t break everything else. Broke things all over my site. Changed how posts are displayed, broke the display on my price tables, even broke the display on the Posts page in my dashboard.

   Read on wp.org ↗
6. ★★★★★ southernb

   4.6y ago

   While working with Rich Reviews, now maintained by Starfish Reviews, I had the need to only show the star and review count snippet only if there actual reviews to show, otherwise show nothing. I put in a support request, and in a few days Starfish came through with a new feature on an old plugin to save the day. Way to go Matt at Starfish!

   Read on wp.org ↗
7. ★★★★★ fepromo

   5.0y ago

   You would think that a plugin called “starfish reviews” would come with a five star based review system. No, it comes with thumbs up or thumbs down options only.

   Read on wp.org ↗
8. ★★★★★ seanturner

   5.7y ago

   We’ve been using Starfish reviews and are getting a lot of reviews from clients. We’ve had a great experience with the Starfish support. Our issue was resolved within hours and an updated plugin was released quickly! Very impressed.

   Read on wp.org ↗

5 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. High · 8.8 Starfish Review Generation & Marketing for WordPress <= 3.1.19 - Authenticated (Subscriber+) Arbitrary Options Update via srm_restore_options_defaults ↗
   2026-02-13 CVE-2025-15157 Missing Authorization Affects <= 3.1.19 Patched in 3.1.20
2. High · 8.8 Starfish Review Generation & Marketing <= 3.1.19 - Missing Authorization to Authenticated (Subscriber+) Arbitrary Options Update ↗
   2025-04-16 CVE-2025-39533 Missing Authorization Affects <= 3.1.19 Patched in 3.1.20
3. Medium · 6.1 Freemius SDK <= 2.5.9 - Reflected Cross-Site Scripting via fs_request_get ↗
   2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects 2.1.0 - 3.0.36 Patched in 3.1.0
4. Medium · 6.3 Freemius SDK <= 2.4.2 - Missing Authorization Checks ↗
   2022-03-04 CVE-2022-4974 Missing Authorization Affects < 3.0.26 Patched in 3.0.26
5. High · 8.8 Freemius SDK <= 2.2.3 - Missing Authorization to Arbitrary Options Update ↗
   2019-02-25 Missing Authorization Affects < 2.0.1 Patched in 2.0.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 2 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2023-10-14 100+ → 200+ up after 5 days in tier
2. 2023-10-09 200+ → 100+ down after 2 days in tier
3. 2023-10-07 100+ → 200+ up after 1 days in tier
4. 2023-10-06 200+ → 100+ down after 5 days in tier
5. 2023-10-01 100+ → 200+ up after 2 days in tier
6. 2023-09-29 200+ → 100+ down after 1 days in tier
7. 2023-09-28 100+ → 200+ up after 9 days in tier
8. 2023-09-19 200+ → 100+ down after 3 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Business Reviews 10+ installs · 4.1★ · 2 shared tags D
• Widgets for Google Reviews 900K+ installs · 4.9★ · 1 shared tag A
• Rich Showcase for Google Reviews 100K+ installs · 4.9★ · 1 shared tag A
• Reviews Feed – Add Testimonials and Customer Reviews From Google Reviews, Yelp, TripAdvisor, and More 100K+ installs · 4.3★ · 1 shared tag A
• Site Reviews 60K+ installs · 4.8★ · 1 shared tag A
• W WP Customer Reviews 20K+ installs · 4.3★ · 1 shared tag A

Embed this report card

Drop a live Pulse card for Starfish Review Generation & Marketing for WordPress into a readme, a review or a deck. It updates itself.

Starfish Review Generation & Marketing for WordPress: 200+ active installs, 4.6★ (25 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/starfish-reviews