STARTEND Subscription Add-On for GravityForms
by Concurrent · Payments
Also makes 1 other plugin · 50+ installs across the portfolio →
Description: STARTEND is a Gravity Forms Add-on that allows you to set one or many future start dates and customize an automated end date for your Gra …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 56/100
Stale · Likely abandoned · Few reviews
Active installs
20+
≈29 estimated
Momentum
-26%
downloads vs prior 30d
Biggest opportunity: “addon”, “date” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
56 health vs 68 average across 1,680 Payments plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 20 of 1.6K lifetime downloads are still running, above its category: the median Payments plugin keeps 1.0%, across 1,042 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Payments plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 983 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.3.14; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 983 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| addon your tag | Not in the top 24 | ||
| date your tag | Not in the top 24 | ||
| gravity forms your tag | Not in the top 24 | ||
| gravity forms stripe your tag | Not in the top 24 | ||
| stripe your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 0 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “addon”, “date” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 7 Oct 2022 · 1,485 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 155 · peaks are release surges
Directory rank
Ranked about #25,300 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.7y ago
latest release · v4.0.6 · 21 Feb 2024
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 6 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ MindmeldCreative3.7y ago
Thank you so much for making this plugin! I had a client request for a subscription with a specific payment start date. I had no idea how I was going to do that and your plugin saved the day. I also needed some functionality that isn’t available yet. But you were so quick to reply and let me know that it’s in the works. That was just the reassurance I needed to help my client feel at ease.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (4.0.6). Sites still on an older version should update.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects < 4.0.6 Patched in 4.0.6
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Description: STARTEND is a Gravity Forms Add-on that allows you to set one or many future start dates and c..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gravity Forms, Stripe.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 2,054 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "addon" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-31 10+ → 20+ up after 1 days in tier
- 2025-08-30 20+ → 10+ down after 11 days in tier
- 2025-08-19 10+ → 20+ up after 31 days in tier
- 2025-07-19 20+ → 10+ down after 1 days in tier
- 2025-07-18 10+ → 20+ up after 18 days in tier
- 2025-06-30 20+ → 10+ down after 10 days in tier
- 2025-06-20 10+ → 20+ up after 2 days in tier
- 2025-06-18 20+ → 10+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Date Time Field Add-On for Gravity Form 1K+ installs · 4.0★ · 2 shared tags B -
Block Permissions 400+ installs · 4.0★ · 2 shared tags D - D Date/Time Fields for Gravity Forms 100+ installs · 3.6★ · 2 shared tags
-
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
Payment Plugins for Stripe WooCommerce 100K+ installs · 4.8★ · 1 shared tag A -
Gravity Forms Zero Spam 100K+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for STARTEND Subscription Add-On for GravityForms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/startend-subscription-add-on-for-gravityforms" width="480" height="300" style="border:0" loading="lazy" title="STARTEND Subscription Add-On for GravityForms — Plugin Pulse"></iframe> STARTEND Subscription Add-On for GravityForms: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/startend-subscription-add-on-for-gravityforms
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