Strip Image Metadata
by Martin von Berg · Privacy & Consent
Also makes 2 other plugins · 720+ installs across the portfolio →
Strip potentially sensitive metadata from JPG, WebP and AVIF images on upload or via bulk processing.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
300+
≈310 estimated
Momentum
-13%
downloads vs prior 30d
Biggest opportunity: Swap “exif” and “image” for “image metadata” and “jpg”. “exif” isn't earning its slot: you're not in the first 24 results for its own search. “image metadata” sits at #7 untagged, close enough for a declared tag to move it up. “image” isn't earning its slot: you're not in the first 24 results for its own search. “jpg” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 69 average across 910 Privacy & Consent plugins
Install conversion
How it's measured →6.4%
of downloads still active
At least 300 of 4.7K lifetime downloads are still running, above its category: the median Privacy & Consent plugin keeps 2.1%, across 501 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 67 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| strip your tag | #2 | #21 | 0 |
| strip metadata | #1 | #10 | 0 |
| image metadata | #7 | #23 | 0 |
| metadata your tag | #12 | #24 | up 2 |
| jpg | #22 | #24 | down 1 |
| jpg to webp | #21 | #24 | 0 |
| exif your tag | Not in the top 24 | ||
| image your tag | Not in the top 24 | ||
| privacy your tag | Not in the top 24 | ||
22 searches this plugin appeared in over the last 90 days, 6 listed. 16 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “exif” and “image” for “image metadata” and “jpg”. “exif” isn't earning its slot: you're not in the first 24 results for its own search. “image metadata” sits at #7 untagged, close enough for a declared tag to move it up. “image” isn't earning its slot: you're not in the first 24 results for its own search. “jpg” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “metadata”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 12 Aug 2023 · 1,176 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 429 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
2mo ago
latest release · v1.8.0 · 25 Aug 2026
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 20 days ago and a band this size takes about a year or more to cross, so the real count is still just over 300.
At the current install trend, crossing 400+ in roughly 206 days.
Install history since 11 Aug 2023
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 2,972 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-11 200+ → 300+ up after 355 days in tier
- 2025-10-21 100+ → 200+ up after 1 days in tier
- 2025-10-20 200+ → 100+ down after 1 days in tier
- 2025-10-19 100+ → 200+ up after 457 days in tier
- 2024-07-19 90+ → 100+ up after 1 days in tier
- 2024-07-18 100+ → 90+ down after 5 days in tier
- 2024-07-13 90+ → 100+ up after 17 days in tier
- 2024-06-26 80+ → 90+ up after 20 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Strip Image Metadata 500+ installs · 4.1★ · 5 shared tags D - I Image Rotation Repair 7K+ installs · 4.2★ · 2 shared tags D
-
WP Term Images 2K+ installs · 4.2★ · 2 shared tags A - I Image Rotation Fixer 1K+ installs · 3.6★ · 2 shared tags D
-
Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ installs · 4.8★ · 1 shared tag B -
WP Consent API 200K+ installs · 4.1★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Strip Image Metadata into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/strip-image-metadata-for-jpg-and-webp" width="480" height="300" style="border:0" loading="lazy" title="Strip Image Metadata — Plugin Pulse"></iframe> Strip Image Metadata: 300+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/strip-image-metadata-for-jpg-and-webp
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