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wp.org search vs our merit ranking: “strip metadata”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “strip metadata”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EXIF Remover shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Media Library Assistant 70K+ · 4.8★ (202) wp.org #2 ↑1 1 too low 2 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #3 ↓1 1 too low 3 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #4 ↑1 1 too low 4 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #5 ↓1 1 too low 5 Responsive Lightbox & Gallery 100K+ · 4.9★ (2003) wp.org #8 ↑1 3 too low 6 Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ · 4.4★ (131) wp.org #6 7 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (434) wp.org #9 2 too low 8 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #12 4 too low 9 Create Block Theme 20K+ · 4.8★ (38) wp.org #14 ↓4 5 too low 10 Strip Image Metadata 300+ · 5.0★ (1) wp.org #1 9 too high 11 Infinite Uploads – Offload, Optimize & Organize Your Media Library 800+ · 4.4★ (20) wp.org #10 ↓2 1 too high 12 WP EXtra – One Click Optimize 6K+ · 4.9★ (41) wp.org #17 ↓1 5 too low 13 Dynamic Month & Year into Posts 8K+ · 5.0★ (18) wp.org #20 ↓2 7 too low 14 Podlove Podcast Publisher 3K+ · 4.3★ (45) wp.org #23 ↓4 9 too low 15 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #15 ↓1 16 Atlant Security 800+ · 5.0★ (8) wp.org #19 3 too low 17 EXIF Remover 500+ · 5.0★ (2) wp.org #7 10 too high 18 Movie Engine – OTT Streaming Platform for Movies & TV Series 100+ · 5.0★ (4) wp.org #22 4 too low 19 RTMKit for Elementor – Modular Addons, Widgets, Templates, Icon Library, GSAP Animations, MCP & Store Ready 40K+ · 2.7★ (16) wp.org #24 ↓3 5 too low 20 WDF AI Metadata Remover — · 0.0★ (0) wp.org #11 9 too high 21 LeadConnector 20K+ · 2.3★ (11) wp.org #16 ↓3 5 too high 22 Grandranker 1K+ · 5.0★ (1) wp.org #13 ↓2 9 too high 23 EXIFify 30+ · 0.0★ (0) wp.org #21 2 too high 24 Mescio for Agents 400+ · 5.0★ (1) wp.org #18 ↓3 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.