Subscribe to Download Lite – Email Before Download Plugin
by WP Shuffle · Email & Marketing
Also makes 7 other plugins · 2.9K+ installs across the portfolio →
Collect email subscribers before file download and deliver your lead magnet through a secure download email.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
300+
≈380 estimated
Momentum
+15%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “email signup”, “file download” and “lead magnet” for “secure download”, “emailing” and “before”. “email signup” isn't earning its slot: you're not in the first 24 results for its own search. “secure download” sits at #14 untagged, close enough for a declared tag to move it up. “file download” isn't earning its slot: you're not in the first 24 results for its own search. “emailing” sits at #22 untagged, close enough for a declared tag to move it up. “lead magnet” isn't earning its slot: it only gets you to #21. “before” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 66 average across 2,127 Email & Marketing plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 300 of 20.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 35 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.0★ over 4 reviews, weighted for review count to 4.0★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.8
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email before download your tag | #9 | #23 | 0 |
| secure download | #14 | #23 | 0 |
| download after email your tag | #17 | #23 | down 1 |
| subscribe | #17 | #23 | down 4 |
| magnet | #15 | #22 | down 2 |
| download plugin | #22 | #24 | down 4 |
| lead magnet your tag | #21 | #23 | down 6 |
| download | #23 | #23 | 0 |
| before | #24 | #22 | down 1 |
| emailing | #22 | #23 | down 1 |
| sender name | #24 | #23 | 0 |
| popup before download | #16 | #23 | down 2 |
| subscribe email | #19 | #23 | down 1 |
| email subscribe | #21 | #23 | — |
| email signup your tag | Not in the top 24 | ||
| file download your tag | Not in the top 24 | ||
34 searches this plugin appeared in over the last 90 days, 14 listed. 20 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email signup”, “file download” and “lead magnet” for “secure download”, “emailing” and “before”. “email signup” isn't earning its slot: you're not in the first 24 results for its own search. “secure download” sits at #14 untagged, close enough for a declared tag to move it up. “file download” isn't earning its slot: you're not in the first 24 results for its own search. “emailing” sits at #22 untagged, close enough for a declared tag to move it up. “lead magnet” isn't earning its slot: it only gets you to #21. “before” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “lead magnet”. Down 6 places since 2026-09-30, now #21. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 687 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.3.0 · 23 May 2026
31
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 84% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and the previous band took 19 months to cross, so the real count is still just under 400.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ daniel9mo ago
it is bad This topic was modified 5 months, 1 week ago by daniel.
Read on wp.org ↗ - ★★★★★ joerucci6.5y ago
I needed to send my sample audio files to only subscribed users and this plugin just made it possible. Very very very happy with this plugin. Gracias!!
Read on wp.org ↗ - ★★★★★ endra716.7y ago
At first I was really confused with the link encryption feature but when I contacted the support they clarified me properly and assisted me without any delay to setup the plugin. Very useful plugin for collecting subscribers. Cheers!!
Read on wp.org ↗ - ★★★★★ ecarla6.8y ago
The idea of this plugin is a good one…..when it works. It is easy enough to set up a download to attract new subscribers, and the pop-ups and static forms look good. However, I have had issues getting this to work consistently. One minute it works great, then the next I get emails from subscribers wondering where their download is (the link takes them to the home page). Not a way to build a subscriber base! I purchased the regular license thinking that customer service would help solve any glitches, but they have been slow to respond and not very helpful. I have deactivated the plugin for now.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.3.0). Sites still on an older version should update.
- Patched High · 8.8 Subscribe to Download Lite <= 1.2.9 - Authenticated (Subscriber+) Local File Inclusion ↗2025-03-29 CVE-2025-30782 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.2.9 Patched in 1.3.0
- Patched High · 8.8 Subscribe to Download Lite <= 1.2.9 - Authenticated (Contributor+) Local File Inclusion ↗2025-03-27 CVE-2025-30785 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.2.9 Patched in 1.3.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Collect email subscribers before file download and deliver your lead magnet through a secure download email."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use it", "built for", "who want").
- ✓ Names what it works with Mentions Mailchimp.
- ✓ Headings and lists 6 headings and 5 lists.
- ✓ Enough to quote 2,404 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 400+ → 300+ down after 572 days in tier
- 2025-04-08 500+ → 400+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 1 shared tag C -
MC4WP: Mailchimp Top Bar – Email Subscribe Notification Bar 6K+ installs · 4.4★ · 1 shared tag A -
MailUp for WordPress – Email and Newsletter Subscription Form 2K+ installs · 3.7★ · 1 shared tag B -
Quick Download Button 1K+ installs · 4.2★ · 1 shared tag B -
Email Subscribers – Group Selector 200+ installs · 4.1★ · 1 shared tag D -
Email Gated Downloads 100+ installs · 4.0★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Subscribe to Download Lite – Email Before Download Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/subscribe-to-download-lite" width="480" height="300" style="border:0" loading="lazy" title="Subscribe to Download Lite – Email Before Download Plugin — Plugin Pulse"></iframe> Subscribe to Download Lite – Email Before Download Plugin: 300+ active installs, 3.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/subscribe-to-download-lite
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.