Subscribe to Download Lite – Email Before Download Plugin
by WP Shuffle · Email & Marketing
Also makes 7 other plugins · 3.0K+ installs across the portfolio →
Collect email subscribers before file download and deliver your lead magnet through a secure download email.
81 health vs 63 average across 1,297 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
177
now · peak 687
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3mo ago
latest release · v1.3.0
31
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 84% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,418 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 400–500 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 400–500
- Category
- Email & Marketing
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 4
- Last updated
- 98 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ daniel7mo ago
it is bad This topic was modified 5 months, 1 week ago by daniel.
Read on wp.org ↗ - ★★★★★ joerucci6.4y ago
I needed to send my sample audio files to only subscribed users and this plugin just made it possible. Very very very happy with this plugin. Gracias!!
Read on wp.org ↗ - ★★★★★ endra716.5y ago
At first I was really confused with the link encryption feature but when I contacted the support they clarified me properly and assisted me without any delay to setup the plugin. Very useful plugin for collecting subscribers. Cheers!!
Read on wp.org ↗ - ★★★★★ ecarla6.6y ago
The idea of this plugin is a good one…..when it works. It is easy enough to set up a download to attract new subscribers, and the pop-ups and static forms look good. However, I have had issues getting this to work consistently. One minute it works great, then the next I get emails from subscribers wondering where their download is (the link takes them to the home page). Not a way to build a subscriber base! I purchased the regular license thinking that customer service would help solve any glitches, but they have been slow to respond and not very helpful. I have deactivated the plugin for now.
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2025-03-29 CVE-2025-30782 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.2.9 Patched in 1.3.0
- High · 8.8 Subscribe to Download Lite <= 1.2.9 - Authenticated (Contributor+) Local File Inclusion ↗2025-03-27 CVE-2025-30785 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.2.9 Patched in 1.3.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-29 500+ → 400+ down after 1 days in tier
- 2025-05-28 400+ → 500+ up after 1 days in tier
- 2025-05-27 500+ → 400+ down after 2 days in tier
- 2025-05-25 400+ → 500+ up after 47 days in tier
- 2025-04-08 500+ → 400+ down after 97 days in tier
- 2025-01-01 400+ → 500+ up after 3 days in tier
- 2024-12-29 500+ → 400+ down after 2 days in tier
- 2024-12-27 400+ → 500+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 1 shared tag D -
MC4WP: Mailchimp Top Bar – Email Subscribe Notification Bar 6K+ installs · 4.4★ · 1 shared tag A -
Zoho CRM Lead Magnet 3K+ installs · 3.4★ · 1 shared tag B -
MailUp for WordPress – Email and Newsletter Subscription Form 2K+ installs · 3.7★ · 1 shared tag B -
Quick Download Button 2K+ installs · 4.2★ · 1 shared tag A -
Email Subscribers – Group Selector 300+ installs · 4.1★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Subscribe to Download Lite – Email Before Download Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/subscribe-to-download-lite" width="480" height="300" style="border:0" loading="lazy" title="Subscribe to Download Lite – Email Before Download Plugin — Plugin Pulse"></iframe> Subscribe to Download Lite – Email Before Download Plugin: 400+ active installs, 3.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/subscribe-to-download-lite