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wp.org search vs our merit ranking: “email subscribe”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email subscribe”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Subscribe shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TablePress – Tables in WordPress made easy places #5 on merit, 5.0★ from 4625 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #1 2 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #2 3 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #7 4 too low 4 MC4WP: Mailchimp Top Bar – Email Subscribe Notification Bar 6K+ · 4.6★ (31) wp.org #3 1 too high 5 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #11 6 too low 6 Download After Email – Subscribe & Download Form Plugin 7K+ · 4.4★ (30) wp.org #4 2 too high 7 Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form 2K+ · 4.7★ (60) wp.org #6 1 too high 8 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #10 2 too low 9 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1497) wp.org #14 5 too low 10 S Subscribe to Comments 10K+ · 3.9★ (14) wp.org #5 5 too high 11 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #17 6 too low 12 Subscribe2 – Form, Email Subscribers & Newsletters 10K+ · 3.5★ (116) wp.org #12 13 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #19 6 too low 14 MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder 2K+ · 4.0★ (65) wp.org #13 1 too high 15 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #23 8 too low 16 Comment Reply Email Notification 3K+ · 4.8★ (33) wp.org #16 17 Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers 20K+ · 3.9★ (43) wp.org #18 1 too low 18 Email Subscription Popup — Newsletter & GDPR Consent 1K+ · 3.8★ (11) wp.org #9 9 too high 19 Subscribe To Comments Checkbox 100+ · 4.9★ (9) wp.org #15 4 too high 20 Mailchimp List Subscribe Form 60K+ · 2.6★ (77) wp.org #22 2 too low 21 Subscribe to Unlock Lite – Opt In Content Locker Plugin for WordPress 500+ · 3.9★ (10) wp.org #20 1 too high 22 Easy Subscribe 1K+ · 5.0★ (1) wp.org #8 14 too high 23 Subscribe to Download Lite – Email Before Download Plugin 300+ · 3.0★ (4) wp.org #21 2 too high 24 Benchmark Email Lite 1K+ · 4.0★ (3) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.