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SwiftAd

by Richard Alva · Uncategorized

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Swift Ad lets website administrators easily manage display advertising right from their WordPress website.

⚠ Stale⚠ Likely abandoned⚠ Few reviews
How scoring works →
46 Health · D
Maintenance 3/100
Rating quality 78/100
Support 70/100

46 health vs 56 average across 16,380 Uncategorized plugins

10+

Active installs

≈15 estimated

2.1K

Total downloads

since 2016

4.12★

Rating (adjusted)

5.0★ raw · 3 reviews

-31%

18

Downloads · 30d

category median +19%

High removal-risk signals

63/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
  • Compatibility drift. Tested only up to WordPress 4.7.35, well behind 6.8.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

34 / 100

Under-optimized

Biggest win: Update recency

Update recency 0/100
WP compatibility 8/100
Rating quality 54/100
Listing tuning 84/100

To rank higher: Last updated 3387 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-07 · 1,425 days · wp.org + Plugin Pulse archive

-31% vs prior 30d
-10Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

18

now · peak 56

2630d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

SwiftAd · #38972 you AR Advertising Manag · #56164 Ads.txt Manager · #355 Advanced Popups · #668

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.6Kper 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

9.3y ago

latest release · v0.5.4

3

tagged releases on record

Recent releases

0.5.4 · 9.3y ago0.5.2 · 9.9y ago0.5.3 · 9.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v0.5 100%

Estimated active installs

The public count shows “10+”. Our estimate pins where the real number sits.

modeled estimate
10–20 ≈15

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2022-10-06 · 1,370 observations

10Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Ratings · 3 reviews

Read on wp.org ↗
5★
3 4★
0 3★
0 2★
0 1★
0

Details

Version
0.5.4
Last updated
9.3y ago
Added
2016-09-09 · 9 yrs old
Requires WP
4.0
Tested up to
4.7.35
Requires PHP
—
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ mommyplay
    9.7y ago

    Best ad manager. Customer support is always there when I need them. The simple widget adding helps out.

    Read on wp.org ↗
  2. ★★★★★ dreamweaver23
    9.7y ago

    I use both this and Swift post. Love them both. They really make this work well. Best ad manager I have found.

    Read on wp.org ↗
  3. ★★★★★ baconlover007
    9.7y ago

    I like to use this to host my ads. Used to use ad rotate but this gives me everything ad rotate does and more. Split testing my ad networks was a great idea guys! This topic was modified 9 years, 6 months ago by baconlover007.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 7.2.16 · WP 5.4

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for SwiftAd into a readme, a review or a deck. It updates itself.

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Preview card ↗

SwiftAd: 10+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/swiftad