Tealium
by Tealium · Uncategorized
Adds the Tealium tag and creates a data layer/data object for your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 71/100
Stale · Few reviews
Active installs
600+
≈670 estimated
Momentum
-37%
downloads vs prior 30d
Biggest opportunity: “data layer”, “data object” and “tag management” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
71 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 600 of 47.3K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 424 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
62
Momentum
Gaining ground
+0.8
Velocity
places per keyword, 17d
75%
Breadth
of keywords climbing, 17d
+0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| tealium your tag | #1 | #1 | 0 |
| data layer your tag | Not in the top 24 | ||
| data object your tag | Not in the top 24 | ||
| tag management your tag | Not in the top 24 | ||
| tag manager your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 1 listed. 5 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “data layer”, “data object” and “tag management” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.2y ago
latest release · v2.1.22 · 2 Sep 2025
31
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 66% of the way through.
Install history since 1 Apr 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ satoriit5.7y ago
I was easily able o use the data that is set and push it to GTM data layer, thank you. Not sure how Tealium could help us, if you feel like summarising in a sentence then feel free to reply to this review. Thank you
Read on wp.org ↗ - ★★★★★ arippberger10.3y ago
Makes integrating WordPress and Tealium easy.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.1.22). Sites still on an older version should update.
- Patched Medium · 4.4 Tealium <= 2.1.20 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-06-19 CVE-2025-50018 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.20 Patched in 2.1.21
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds the Tealium tag and creates a data layer/data object for your WordPress site."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for One audience phrase ("for marketers"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,906 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "tag manager" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-29 700+ → 600+ down after 190 days in tier
- 2025-12-21 800+ → 700+ down after 13 days in tier
- 2025-12-08 700+ → 800+ up after 6 days in tier
- 2025-12-02 800+ → 700+ down after 368 days in tier
- 2024-11-29 900+ → 800+ down after 17 days in tier
- 2024-11-12 1K+ → 900+ down after 770 days in tier
- 2022-10-04 200+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- G Google Tag Manager 10K+ installs · 4.0★ · 2 shared tags B
-
Easy Google Tag Manager 200+ installs · 4.1★ · 2 shared tags D - W WP Analytics Tag Manager 200+ installs · 3.6★ · 2 shared tags
-
Ensighten 10+ installs · 3.6★ · 2 shared tags -
Conversion Pixel and Tracking Tag Manager — installs · 3.6★ · 2 shared tags -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Tealium into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/tealium" width="480" height="300" style="border:0" loading="lazy" title="Tealium — Plugin Pulse"></iframe> Tealium: 600+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/tealium
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