GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

Agencies still call it reliable for GA4 and eCommerce tracking, but the recent reviews also report unanswered support, updates that broke sites and a plugin that failed in one WooCommerce setup.

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.

wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.

1951 searches this plugin appeared in over the last 90 days, 20 listed. 1877 left out as unrelated or noise (years, numbers, stray words).

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Crossed into this band 3.2 years ago; the previous band took 18 months to cross, which places it about 80% of the way through.

1. ★★★★★ Eurisko

   1.0y ago

   We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas Geiger!

   Read on wp.org ↗
2. ★★★★★ jaurioldm17

   1.2y ago

   I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCommerce site. Based on its popularity and countless recommendations, I chose GTM4WP as the solution to generate the required dataLayer. Unfortunately, after days of intensive, professional-level debugging, I discovered that the plugin was completely non-functional in my specific—yet very common—environment. The plugin failed at its two most essential tasks: GTM Snippet Injection: The plugin’s most basic feature—injecting the GTM container script into the website’s <head> and <body>—did not work at all. The script was simply not present. I had to bypass this functionality entirely and inject the code manually using another method (Code Snippets) just to get our GTM container to load. E-commerce dataLayer Generation (The Deal-Breaker): This is the primary reason anyone uses this plugin. After successfully loading our GTM container manually, I ran a full test purchase. By analyzing the GTM debug mode and the site’s dataLayer object, I can confirm that GTM4WP completely failed to generate the purchase event and its corresponding ecommerce object on the WooCommerce order confirmation page. It produced absolutely nothing. My Technical Environment (Please read this before you install):To help others, here is the stack where the plugin failed. This is likely the source of the conflict: CMS: WordPress E-commerce: WooCommerce Theme: Hello Elementor (using a child theme) Page Builder: Elementor Pro Key Detail: I am using Elementor Pro to customize the WooCommerce page templates, including the “Thank You” / “Order Received” page. Conclusion: My conclusion is that GTM4WP is fundamentally incompatible with themes or page builders that override default WooCommerce templates—a standard practice for virtually any custom-designed website today. Because it cannot handle this common scenario, the plugin proved to be entirely useless for my project. While it may work on simple sites with basic, unmodified themes, it is not a reliable solution for professional, customized builds. The time and effort wasted diagnosing this incompatibility were substantial. I cannot recommend this plugin and strongly advise users with a similar tech stack to seek a manual implementation from the start.

   Read on wp.org ↗
3. ★★★★★ wheelchair

   1.3y ago

   Thought this was beginner friendly. Is not.

   Read on wp.org ↗
4. ★★★★★ rbneuro

   1.7y ago

   Em vários sites que o plugin está instalado, após alguma atualização, o menu mobile de alguns sites não abre.

   Read on wp.org ↗
5. ★★★★★ Shubham Verma

   1.9y ago

   I’m disappointed with the support for this plugin. I submitted a question over a week ago, but I have yet to receive any response from the support team. While the plugin itself may work fine, having reliable support is critical, especially when issues arise. Unfortunately, the lack of responsiveness has made it difficult to trust this plugin for long-term use. I hope the team improves their support response time in the future. This topic was modified 1 year, 7 months ago by Shubham Verma.

   Read on wp.org ↗
6. ★★★★★ AnDurugkar

   2.0y ago

   Hi Thomas , I have noticed that gtm4wp.contactForm7Submitted is not getting the data when I updated the contact form 7 to version 6.0, I reverted the version back to 5.9.7 and it started working again!, will this helpfull?

   Read on wp.org ↗
7. ★★★★★ quentintaran

   2.0y ago

   I was stuck for hours trying to tweak the litespeed cache plugin so it’d work with Google Tag Manager. The solution was simple: use gtm4wp. For some reason, this plugin avoids the conflicts with litespeed cache (allowing your tags to fire). I’m so happy this works because my site really needs the performance boost from litespeed while being able to track results. A huge thank you to the developper!

   Read on wp.org ↗
8. ★★★★★ Skylabb

   2.1y ago

   Good plugin to integrate GTM. The UI can use some polishing up.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.22.4 Fixed: hardened how values are encoded into the data layer and into inline script blocks. Script blocks are no longer HTML entity decoded after sanitization, and every value written into a script context is now JSON enco 1.22.4
2. — Version 1.22.3 Fixed: when timeout for the select_item event with WooCommerce is set to 0, plugin does not halt the browser from loading the product page Fixed: properly reading timeout for select_item eventCallback 1.22.3
3. — Version 1.22.2 Fixed: purchase event was not fired when is_order_received_page() WooCommerce tag was not supported by the template and the fallback method had to activate. 1.22.2
4. — Version 1.22.1 Fixed: yet another fix to the purchase tracking. Thanks Khnaz35 Older releases are listed in the full changelog: https://gtm4wp.com/changelog/1-x 1.22.1
5. — Version 1.22 Added: new WooCommerce option to change the event timeout of the select_item event. Could help some UX issues when a user has an ad blocker installed. Added: new WordPress filter GTM4WP_WPFILTER_OVERWRITE_COMO_FLAG / gtm 1.22
6. — Version 1.21.1 Fix: undefined product_qty variable prevents add_to_cart in some cases. Thanks diegoarda Fix: clarified that WebToffee integartion is only needed with the legacy 2.x product line Fix: Reflected Cross-Site Scripting (XSS) 1.21.1

All 4 disclosed vulnerabilities are patched in the current version (2.0.6). Sites still on an older version should update.

1. Patched High · 7.2 GTM4WP <= 1.22.3 - Unauthenticated Stored Cross-Site Scripting via WooCommerce Billing Fields ↗
   2026-07-28 CVE-2026-16597 Improper Neutralization of Input During Web Page Generation Affects <= 1.22.3 Patched in 1.22.4
2. Patched Medium · 5.5 Google Tag Manager for WordPress (GTM4WP) <= 1.15.1 - Stored Cross-Site Scripting via Content Element ID ↗
   2022-05-31 CVE-2022-1961 Improper Neutralization of Input During Web Page Generation Affects <= 1.15.1 Patched in 1.15.2
3. Patched Medium · 6.1 Google Tag Manager for WordPress <= 1.15 - Reflected Cross-Site Scripting via Site Search ↗
   2022-05-19 CVE-2022-1707 Improper Neutralization of Input During Web Page Generation Affects <= 1.15 Patched in 1.15.1
4. Patched High · 7.2 Google Tag Manager for WordPress <= 1.15 - Cross-Site Scripting via Cloudflare Country Code ↗
   2022-05-12 Improper Neutralization of Input During Web Page Generation Affects <= 1.15 Patched in 1.15.1

Translated into 38 languages, 9 at 90% or more

Plus 14 more locales with partial translations.

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

This plugin’s searches fall outside the topics measured so far. See the topics measured so far.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2023-08-09 600K+ → 700K+ up after 526 days in tier
2. 2022-03-01 500K+ → 600K+ up after 212 days in tier
3. 2021-08-01 400K+ → 500K+ up after 360 days in tier
4. 2020-08-06 300K+ → 400K+ up after 294 days in tier
5. 2019-10-17 200K+ → 300K+ up after 320 days in tier
6. 2018-12-01 100K+ → 200K+ up after 303 days in tier
7. 2018-02-01 90K+ → 100K+ up after 234 days in tier
8. 2017-06-12 80K+ → 90K+ up after 100 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

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GTM4WP – A Google Tag Manager (GTM) plugin for WordPress: 700K+ active installs, 4.5★ (155 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/duracelltomi-google-tag-manager