Google Tag Manager
by George Stephanis · Analytics
Also makes 18 other plugins · 15.6K+ installs across the portfolio →
The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the javascript to make it work.
84 health vs 64 average across 1,029 Analytics plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
2.3K
now · peak 6.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3mo ago
latest release · v1.0.4
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-21 · 1,458 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.
Details
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.4 Security: escape option value on output in settings field. Standards: update register_setting() to array form; use sanitize_text_field instead of esc_attr on save. Standards: replace add_filter with add_action for admin_ 1.0.4
- — Version 1.0.3 Add support for the new wp_body_open hook in core. 1.0.3
- — Version 1.0.2 Switch to the new split-format for Google Tag Manager javascript and iframe format. Add support for Genesis and Theme Hook Alliance themes to echo the iframe sooner in the dom. 1.0.2
- — Version 1.0.1 Change to static methods to avoid errors in some versions of php 1.0.1
- — Version 1.0 Initial Public Release 1.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-07-04 20K+ → 10K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 2 shared tags A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
AI Powered Marketing 50K+ installs · 3.0★ · 2 shared tags B -
Metronet Tag Manager 20K+ installs · 4.2★ · 2 shared tags B -
CAOS | Host Google Analytics Locally 10K+ installs · 4.8★ · 2 shared tags A -
Analytics Germanized for Google Analytics (GDPR / DSGVO) 7K+ installs · 4.3★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Google Tag Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/google-tag-manager" width="480" height="300" style="border:0" loading="lazy" title="Google Tag Manager — Plugin Pulse"></iframe> Google Tag Manager: 10K+ active installs, 4.2★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/google-tag-manager