Google Tag Manager
by George Stephanis · Analytics
Also makes 22 other plugins · 15.6K+ installs across the portfolio →
The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the javascript to make it work.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
10K+
≈15K estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” and “google” for “google tag” and “tag manager plugin”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “google tag” sits at #4 untagged, close enough for a declared tag to move it up. “google” isn't earning its slot: you're not in the first 24 results for its own search. “tag manager plugin” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →5.1%
of downloads still active
At least 10K of 196.1K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 144 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.2★ over 10 reviews, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| theme hook alliance your tag | #1 | #1 | 0 |
| google tag manager | #3 | #9 | up 5 |
| alliance | #1 | #2 | — |
| google tag | #4 | #13 | up 1 |
| tag management your tag | #4 | #10 | 0 |
| tag manager your tag | #6 | #18 | up 2 |
| tag | #8 | #17 | 0 |
| tag manager plugin | #7 | #22 | 0 |
| general | #17 | #23 | up 1 |
| page tag | #14 | #22 | 0 |
| wordpress tag | #16 | #23 | 0 |
| add tag to page | #16 | #21 | up 1 |
| tag in page | #16 | #23 | 0 |
| google id | #17 | #23 | up 1 |
| analytics your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 14 listed. 10 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” and “google” for “google tag” and “tag manager plugin”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “google tag” sits at #4 untagged, close enough for a declared tag to move it up. “google” isn't earning its slot: you're not in the first 24 results for its own search. “tag manager plugin” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.0.4 · 9 Jun 2026
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2.3 years ago; the previous band took 2.1 years to cross, which places it about 50% of the way through.
Install history since 1 Apr 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.4 Security: escape option value on output in settings field. Standards: update register_setting() to array form; use sanitize_text_field instead of esc_attr on save. Standards: replace add_filter with add_action for admin_ 1.0.4
- — Version 1.0.3 Add support for the new wp_body_open hook in core. 1.0.3
- — Version 1.0.2 Switch to the new split-format for Google Tag Manager javascript and iframe format. Add support for Genesis and Theme Hook Alliance themes to echo the iframe sooner in the dom. 1.0.2
- — Version 1.0.1 Change to static methods to avoid errors in some versions of php 1.0.1
- — Version 1.0 Initial Public Release 1.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 195 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("analytics", "tag management", "theme hook alliance" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-07-04 20K+ → 10K+ down after 764 days in tier
- 2022-06-01 10K+ → 20K+ up after 125 days in tier
- 2022-01-27 20K+ → 10K+ down after 75 days in tier
- 2021-11-13 10K+ → 20K+ up after 163 days in tier
- 2021-06-03 20K+ → 10K+ down after 63 days in tier
- 2021-04-01 10K+ → 20K+ up after 320 days in tier
- 2020-05-16 20K+ → 10K+ down after 720 days in tier
- 2018-05-27 9K+ → 20K+ up after 518 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 2 shared tags A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
AI Powered Marketing 50K+ installs · 3.0★ · 2 shared tags B -
Metronet Tag Manager 20K+ installs · 4.2★ · 2 shared tags B -
CAOS | Host Google Analytics Locally 10K+ installs · 4.8★ · 2 shared tags A -
Analytics Germanized for Google Analytics (GDPR / DSGVO) 7K+ installs · 4.3★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Google Tag Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/google-tag-manager" width="480" height="300" style="border:0" loading="lazy" title="Google Tag Manager — Plugin Pulse"></iframe> Google Tag Manager: 10K+ active installs, 4.2★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/google-tag-manager
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