Translera – Automatic Google Translate for Multilingual Websites
by ilmosys · Multilingual
Also makes 1 other plugin · 1.2K+ installs across the portfolio →
Add multilingual WordPress translation with Google Translate, SEO hreflang URLs, Elementor, Gutenberg, and a language switcher, and 110+ languages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
Few reviews
Active installs
900+
≈900 estimated
Momentum
-77%
downloads vs prior 30d
Biggest opportunity: Swap “translation” and “language switcher” for “automatic” and “arabic”. “translation” isn't earning its slot: you're not in the first 24 results for its own search. “automatic” sits at #7 untagged, close enough for a declared tag to move it up. “language switcher” isn't earning its slot: it only gets you to #15. “arabic” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 67 average across 495 Multilingual plugins
Install conversion
How it's measured →14%
of downloads still active
At least 900 of 6.5K lifetime downloads are still running, above its category: the median Multilingual plugin keeps 0.8%, across 280 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Multilingual plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 7 days ago
Tested up to WordPress 7.1.3, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
6 of 7 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
49
Momentum
Holding steady
+2.3
Velocity
places per keyword, 22d
39%
Breadth
of keywords climbing, 22d
-2.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| automatic translate your tag | #5 | #23 | up 8 |
| automatic | #7 | #22 | 0 |
| google translate your tag | #8 | #24 | up 7 |
| websites | #9 | #24 | — |
| translate | #9 | #23 | up 11 |
| hreflang | #7 | #19 | up 15 |
| multilingual your tag | #9 | #22 | up 14 |
| arabic | #8 | #23 | 0 |
| language switcher your tag | #15 | #22 | 0 |
| multilingual seo | #11 | #23 | up 13 |
| rtl | #12 | #22 | 0 |
| automatic translation | #14 | #22 | up 4 |
| translate wordpress | #18 | #24 | 0 |
| switcher | #24 | #24 | 0 |
| translator | #18 | #24 | 0 |
| deepl | #20 | #22 | 0 |
| persian | #23 | #24 | down 1 |
| switcher language | #21 | #23 | — |
| translation your tag | Not in the top 24 | ||
117 searches this plugin appeared in over the last 90 days, 18 listed. 99 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “translation” and “language switcher” for “automatic” and “arabic”. “translation” isn't earning its slot: you're not in the first 24 results for its own search. “automatic” sits at #7 untagged, close enough for a declared tag to move it up. “language switcher” isn't earning its slot: it only gets you to #15. “arabic” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “language switcher”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 22 May 2026 · 157 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
7d ago
latest release · v1.0.9 · 24 Oct 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 11 days ago and a band this size takes about a year or more to cross, so the real count is still just over 900.
At the current install trend, crossing 1K+ in roughly 14 days.
Install history since 21 May 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Translera when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Multilingual
Readme readiness
7 of 8 pass · checked 18 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add multilingual WordPress translation with Google Translate, SEO hreflang URLs, Elementor, Gutenberg, and..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 5 more.
- ✓ Headings and lists 19 headings and 8 lists.
- ✓ Enough to quote 9,129 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "automatic translate" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-20 800+ → 900+ up after 30 days in tier
- 2026-09-20 700+ → 800+ up after 1 days in tier
- 2026-09-19 600+ → 700+ up after 3 days in tier
- 2026-09-16 500+ → 600+ up after 1 days in tier
- 2026-09-15 400+ → 500+ up after 2 days in tier
- 2026-09-13 300+ → 400+ up after 1 days in tier
- 2026-09-12 200+ → 300+ up after 2 days in tier
- 2026-09-10 70+ → 200+ up after 34 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Translate3K – Browser Language Switcher 30+ installs · 3.6★ · 4 shared tags -
Universally – AI Translation & Multilingual SEO: Translate Your Site into 110+ Languages 30K+ installs · 4.0★ · 3 shared tags B -
Prisna GWT – Google Website Translator 8K+ installs · 4.4★ · 3 shared tags A -
Automatic Translator with Google Translate 2K+ installs · 4.1★ · 3 shared tags B -
ConveyThis AI Multilingual Translation 1K+ installs · 4.4★ · 3 shared tags A -
Advanced Google Translate 200+ installs · 4.4★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Translera – Automatic Google Translate for Multilingual Websites into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/translera" width="480" height="300" style="border:0" loading="lazy" title="Translera – Automatic Google Translate for Multilingual Websites — Plugin Pulse"></iframe> Translera – Automatic Google Translate for Multilingual Websites: 900+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/translera
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