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wp.org search vs our merit ranking: “deepl”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “deepl”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PolyTranslate AI for Polylang shows at wp.org #6 but places #15 on merit, a gap of 9 places. Its 300+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Floating Chat Buttons – Click to Call or Chat, Email places #11 on merit, 4.9★ from 54 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #1 2 Polylang 900K+ · 4.7★ (3004) wp.org #4 2 too low 3 Loco Translate 1M+ · 4.8★ (453) wp.org #3 4 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #5 1 too low 5 T Translation with DeepL API 3K+ · 4.0★ (29) wp.org #2 3 too high 6 Falang multilanguage for WordPress 1K+ · 5.0★ (113) wp.org #7 1 too low 7 WPML Multilingual & Multicurrency for WooCommerce 100K+ · 4.2★ (454) wp.org #8 1 too low 8 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #13 5 too low 9 GPTranslate – Multilingual AI Translation Agent for WordPress: Translate Your Site with AI 500+ · 5.0★ (34) wp.org #9 10 Cool Flipbox – Shortcode & Gutenberg Block 5K+ · 4.8★ (103) wp.org #14 4 too low 11 Floating Chat Buttons – Click to Call or Chat, Email 1K+ · 4.9★ (54) wp.org #19 ↓1 8 too low 12 Toolkit for Polylang – Translation Inspector & Duplicate Content 10K+ · 4.5★ (33) wp.org #16 4 too low 13 AutoPoly – AI Translation For Polylang 5K+ · 4.6★ (30) wp.org #17 4 too low 14 AI Translation For TranslatePress 10K+ · 4.8★ (69) wp.org #20 ↑1 6 too low 15 PolyTranslate AI for Polylang 300+ · 4.3★ (6) wp.org #6 9 too high 16 LATW AI Translation for WPML 100+ · 5.0★ (5) wp.org #18 ↓3 2 too low 17 Yard DeepL 30+ · 0.0★ (0) wp.org #10 ↑1 7 too high 18 Pie Forms — Drag & Drop Form Builder 100+ · 5.0★ (2) wp.org #23 ↑1 5 too low 19 Tranzly™ – AI Translation & Multilingual 7K+ · 5.0★ (1) wp.org #11 ↑1 8 too high 20 Translify for TranslatePress with DeepL — Automatic DeepL translation integration for TranslatePress 30+ · 0.0★ (0) wp.org #15 ↑4 5 too high 21 RSS Retriever Lite 200+ · 5.0★ (1) wp.org #12 ↓2 9 too high 22 AutoLingo — Automatic Translation for Polylang & WPML 20+ · 5.0★ (1) wp.org #21 ↑1 1 too high 23 Voxfor Multilanguage 10+ · 5.0★ (1) wp.org #22 ↑1 1 too high 24 Traducto – Automatic Website Translation 40+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.