Ultimate Newsletter
by Yendif Player · Email & Marketing
A Newsletter Plugin for WordPress. Design a template, send emails, people can subscribe through your website, double opt in option, track sent emails.
46 health vs 63 average across 1,689 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.7.35, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3469 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
50
now · peak 50
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 40–50 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 40–50
- Category
- Email & Marketing
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 6
- Last updated
- 3469 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- U User Role Sync for MailPoet 40+ installs · 4.1★ · 3 shared tags D
-
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 2 shared tags A -
Email Subscription Popup — Newsletter & GDPR Consent 1K+ installs · 3.9★ · 2 shared tags B -
Mailer Dragon – Email Marketing Plugin for WordPress 200+ installs · 4.0★ · 2 shared tags B -
My Newsletter 10+ installs · 4.1★ · 2 shared tags A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Ultimate Newsletter into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ultimate-newsletter" width="480" height="300" style="border:0" loading="lazy" title="Ultimate Newsletter — Plugin Pulse"></iframe> Ultimate Newsletter: 40+ active installs, 4.5★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/ultimate-newsletter