User Sync for Azure AD / Azure B2C
by miniOrange · Login & Users
Also makes 43 other plugins · 77.9K+ installs across the portfolio →
Create Business Directory and Bi-Directional User Synchronization with Azure AD, Azure B2C and Office 365. CPT,Taxonomies supported.
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Health
A 85/100
Few reviews
Active installs
70+
≈70 estimated
Momentum
+7%
downloads vs prior 30d
Biggest opportunity: Swap “business directory” and “user sync” for “azure” and “azure ad”. “business directory” isn't earning its slot: you're not in the first 24 results for its own search. “azure” sits at #4 untagged, close enough for a declared tag to move it up. “user sync” isn't earning its slot: it only gets you to #16. “azure ad” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 61 average across 2,204 Login & Users plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 70 of 5.5K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,477 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 8 reviews, smoothed to 4.16★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
73
Momentum
Gaining ground
+2.4
Velocity
places per keyword, 27d
86%
Breadth
of keywords climbing, 27d
+2.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| azure ad b2c your tag | #1 | #3 | up 1 |
| group provisioning your tag | #2 | #4 | up 1 |
| b2c | #2 | #5 | up 1 |
| user provisioning your tag | #3 | #6 | up 2 |
| azure | #4 | #13 | up 3 |
| azure ad | #4 | #10 | up 2 |
| user sync your tag | #16 | #18 | up 8 |
| office 365 | #15 | #16 | up 1 |
| sync user | #24 | #21 | 0 |
| business directory your tag | Not in the top 24 | ||
33 searches this plugin appeared in over the last 90 days, 9 listed. 24 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “business directory” and “user sync” for “azure” and “azure ad”. “business directory” isn't earning its slot: you're not in the first 24 results for its own search. “azure” sits at #4 untagged, close enough for a declared tag to move it up. “user sync” isn't earning its slot: it only gets you to #16. “azure ad” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “user sync”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 313 · peaks are release surges
Directory rank
Ranked about #18,200 to #19,000, alongside the other plugins at 70+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4d ago
latest release · v2.2.1 · 28 Oct 2026
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 70.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ chelminski3.0y ago
Most of the features are paid and quite a lot of them. The plugin should be in the miniorange private store, not in the wordpress store. Useless to me.
Read on wp.org ↗ - ★★★★★ lily7773.4y ago
The support staff are so nice, they are knowledgeable, patient and professional. Aditya is the support staff for us, he touches me step by step, and provides other information even though it’s not about the plugin, which is just because it can help me understand. At last, the plugin is cool, it can make the SSO login and User sync on the WordPress.
Read on wp.org ↗ - ★★★★★ greigchance3.7y ago
Had some trouble with password sync but the awesome support guys cleared everything up. A+ plugin and support response.
Read on wp.org ↗ - ★★★★★ lauravannieuwland3.8y ago
We have used this plugin for large customers and we are very pleased with it. Support is really worth a lot.
Read on wp.org ↗ - ★★★★★ clickrmedia3.9y ago
The plugin is very easy to set up. The team is also very supportive and attended to our enquiries promptly. Thank you so much!
Read on wp.org ↗ - ★★★★★ captaindingle4.0y ago
We are a corporate customer already using this same company’s SSO solution for Azure AD. This plugin added the ability to keep users in sync from the directory to WordPress. Support was phenomenal when we had a specific use case and included a remote session with the developer. These are professional plugins that are production-ready and well supported.
Read on wp.org ↗ - ★★★★★ aaelghat4.4y ago
This plugin was perfect to sync Azure manager attributes to WordPress. Manish from MiniOrange spent a great deal of time on the in a Google Meet session assisting with setup and configuration, and ensuring that everything worked perfectly. He spent a lot of time, and helped troubleshoot a complex issue with expertise and patience.
Read on wp.org ↗ - ★★★★★ Orange4.5y ago
This plugin does exactly what it says on the tin. Made a tricky job much simpler in pulling the data as expected and allowing us to map custom fields to WordPress user profiles. The support was excellent as Manish walked us through the entire process, from initial setup, right through to creating custom fields in AD. Highly recommend.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create Business Directory and Bi-Directional User Synchronization with Azure AD, Azure B2C and Office 365...."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Advanced Custom Fields, ACF, BuddyPress and 3 more.
- ✓ Headings and lists 5 headings and 4 lists.
- ✓ Enough to quote 9,354 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Azure AD B2C", "User Provisioning" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 60+ → 70+ up after 4 days in tier
- 2026-10-28 70+ → 60+ down after 16 days in tier
- 2026-10-12 60+ → 70+ up after 10 days in tier
- 2026-10-02 90+ → 60+ down after 22 days in tier
- 2026-09-10 80+ → 90+ up after 34 days in tier
- 2026-08-07 70+ → 80+ up after 49 days in tier
- 2026-06-19 80+ → 70+ down after 8 days in tier
- 2026-06-11 90+ → 80+ down after 52 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ installs · 4.6★ · 1 shared tag A -
GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ installs · 4.7★ · 1 shared tag A -
HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ installs · 4.8★ · 1 shared tag A -
Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ installs · 4.6★ · 1 shared tag A -
Classified Listing – AI-Powered Classified ads & Business Directory 9K+ installs · 4.8★ · 1 shared tag A -
WP Directory Kit 2K+ installs · 4.6★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for User Sync for Azure AD / Azure B2C into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/user-sync-for-azure-office365" width="480" height="300" style="border:0" loading="lazy" title="User Sync for Azure AD / Azure B2C — Plugin Pulse"></iframe> User Sync for Azure AD / Azure B2C: 70+ active installs, 4.5★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/user-sync-for-azure-office365
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