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wp.org search vs our merit ranking: “b2c”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “b2c”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 7 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Posten Bring Checkout shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy places #8 on merit, 4.6★ from 769 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 B2BKing — Ultimate WooCommerce B2B and Wholesale Plugin — Wholesale Prices, Bulk Order Form & More 10K+ · 4.9★ (109) wp.org #1 2 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #3 ↓1 1 too low 3 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #4 1 too low 4 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #7 ↑2 3 too low 5 User Sync for Azure AD / Azure B2C 70+ · 4.5★ (8) wp.org #2 ↑1 3 too high 6 WholesaleX – Wholesale Pricing & B2B Solution 2K+ · 5.0★ (67) wp.org #9 ↓3 3 too low 7 EU VAT Assistant for WooCommerce 5K+ · 5.0★ (37) wp.org #12 5 too low 8 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #16 ↑5 8 too low 9 Variation Swatches for WooCommerce 50K+ · 3.7★ (59) wp.org #14 5 too low 10 One Stop Shop for WooCommerce 10K+ · 5.0★ (5) wp.org #5 5 too high 11 Whols – Wholesale Prices and B2B Store Solution for WooCommerce 3K+ · 5.0★ (14) wp.org #15 4 too low 12 WebPlanex: GST Invoice India 400+ · 5.0★ (39) wp.org #24 12 too low 13 Private Store for WooCommerce B2B & Wholesale by B2BKing 600+ · 0.0★ (0) wp.org #6 ↑2 7 too high 14 ECPay Ecommerce for WooCommerce 2K+ · 0.0★ (0) wp.org #10 4 too high 15 Neexa | Sales and Enrollment AI Agent for B2C Businesses and Schools 50+ · 5.0★ (1) wp.org #8 ↓1 7 too high 16 Elállás Kezelő for WooCommerce 200+ · 5.0★ (2) wp.org #18 ↓1 2 too low 17 Paytrail for WooCommerce 3K+ · 3.7★ (3) wp.org #11 6 too high 18 Livebeep – Chatbot, Live Chat, CRM & Digital Marketing 400+ · 5.0★ (2) wp.org #21 ↓1 3 too low 19 DPD Baltic Shipping 2K+ · 2.7★ (13) wp.org #17 ↓1 2 too high 20 Dintero Checkout for WooCommerce Payment Methods 600+ · 5.0★ (2) wp.org #23 3 too low 21 Posten Bring Checkout 200+ · 5.0★ (1) wp.org #13 8 too high 22 Svea Checkout for WooCommerce 800+ · 5.0★ (1) wp.org #19 ↓1 3 too high 23 User Sync 200+ · 3.0★ (2) wp.org #22 1 too high 24 Manago AI & Leadoo AI 900+ · 3.0★ (2) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.