UTM Code Generator for Google Analytics Tracking URL
by Technoyer · Analytics
Also makes 1 other plugin · 20+ installs across the portfolio →
In order to make the visitors tracking easy, Google analytics created the UTM tracker, for this reason
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 42/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈15 estimated
Momentum
+64%
downloads vs prior 30d
Biggest opportunity: “google analytics url builder”, “google url builder” and “url tracker” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
42 health vs 67 average across 1,825 Analytics plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 10 of 1.7K lifetime downloads are still running, below its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.7.39, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3476 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.7.39; the current branch is 6.8
1.0★ over 1 review, smoothed to 4.04★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 3476 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| google analytics url builder your tag | Not in the top 24 | ||
| google url builder your tag | Not in the top 24 | ||
| url tracker your tag | Not in the top 24 | ||
| utm builder your tag | Not in the top 24 | ||
| utm url builder your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “google analytics url builder”, “google url builder” and “url tracker” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 6 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 62 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
9.5y ago
latest release · v1.0 · 26 Apr 2017
1
tagged releases on record
Recent releases
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 5 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ danmash9.2y ago
It can be used only in pro version. Free version is useless and with broken uninstalation code
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "In order to make the visitors tracking easy, Google analytics created the UTM tracker, for this reason"
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 1,868 characters of description.
- ! Tags match the text Only 0 of 5 tags appear in the text ("google analytics url builder", "google url builder", "url tracker", "utm builder", "utm url builder" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-20 20+ → 10+ down after 36 days in tier
- 2025-10-15 10+ → 20+ up after 64 days in tier
- 2025-08-12 20+ → 10+ down after 82 days in tier
- 2025-05-22 10+ → 20+ up after 17 days in tier
- 2025-05-05 20+ → 10+ down after 2 days in tier
- 2025-05-03 10+ → 20+ up after 126 days in tier
- 2024-12-28 20+ → 10+ down after 46 days in tier
- 2024-11-12 10+ → 20+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UTM Generator 10+ installs · 3.6★ · 3 shared tags -
Simple UTM Builder 40+ installs · 3.6★ · 1 shared tag - T Tracking URL Builder for Analytics 10+ installs · 4.0★ · 1 shared tag D
-
Simple URL Tracker – By Projekt15 10+ installs · 4.0★ · 1 shared tag D -
UTM – URL Builder for GA4 — installs · 3.6★ · 1 shared tag -
Adsfox.com UTM Builder Adsfox — installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for UTM Code Generator for Google Analytics Tracking URL into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/utm-generator" width="480" height="300" style="border:0" loading="lazy" title="UTM Code Generator for Google Analytics Tracking URL — Plugin Pulse"></iframe> UTM Code Generator for Google Analytics Tracking URL: 10+ active installs, 1.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/utm-generator
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.