Variation Monster – Product Variation Swatches for WooCommerce
by WebCartisan · eCommerce
Also makes 5 other plugins · 370+ installs across the portfolio →
Add amazing Product Attributes, colors, labels, images, & buttons Variation Swatches for WooCommerce stores to enhance product selection.
86 health vs 70 average across 8,669 eCommerce plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.3K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 4,835 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-04-22 · 520 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
277
now · peak 277
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A -
WCBoost – Variation Swatches 50K+ installs · 4.2★ · 2 shared tags A -
Variation Swatches for WooCommerce 50K+ installs · 3.7★ · 2 shared tags B -
Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Variation Monster – Product Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/variation-monster" width="480" height="300" style="border:0" loading="lazy" title="Variation Monster – Product Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Variation Monster – Product Variation Swatches for WooCommerce: 10+ active installs, 4.7★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/variation-monster