Variation Swatches for WooCommerce
by Woosuite · eCommerce
Also makes 4 other plugins · 50K+ installs across the portfolio →
Turn WooCommerce variation dropdowns into color, image, label and radio button swatches. The original Variation Swatches for WooCommerce.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
50K+
≈55K estimated
Momentum
-3%
downloads vs prior 30d
Biggest opportunity: Add “swatches” and “radio button” to your wp.org tags. You rank #5 and #13 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
81 health vs 71 average across 9,824 eCommerce plugins
Install conversion
How it's measured →3.3%
of downloads still active
At least 50K of 1.5M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 20 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.7★ over 59 reviews, weighted for review count to 3.9★
3 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.8
Velocity
places per keyword, 27d
37%
Breadth
of keywords climbing, 27d
-1.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| variation slider swatches | #1 | #1 | 0 |
| woocommerce color swatches your tag | #3 | #4 | 0 |
| variation swatches for woocommerce your tag | #3 | #3 | up 1 |
| swatches | #5 | #6 | up 1 |
| variation swatches your tag | #5 | #5 | up 1 |
| variation | #7 | #12 | up 2 |
| woocommerce variation | #7 | #12 | up 7 |
| woocommerce attribute swatches | #3 | #4 | up 1 |
| woocommerce attributes swatches | #3 | #4 | up 1 |
| woocommerce swatches | #3 | #3 | up 3 |
| woocommerce color image button swatches | #3 | #4 | up 2 |
| color swatches | #4 | #4 | up 1 |
| image swatches | #4 | #5 | up 1 |
| label swatches | #4 | #5 | 0 |
| variation label | #5 | #5 | 0 |
| woocommerce variation swatches | #5 | #6 | up 1 |
| variation product swatches | #5 | #6 | 0 |
| radio button | #13 | #17 | — |
| additional variation image | #7 | #11 | up 2 |
| extra variation image | #7 | #9 | 0 |
128 searches this plugin appeared in over the last 90 days, 20 listed. 100 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “swatches” and “radio button” to your wp.org tags. You rank #5 and #13 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 30.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
20d ago
latest release · v2.2.9 · 14 Oct 2026
34
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; the previous band took 17 months to cross, which places it about 50% of the way through.
Install history since 6 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ aolaru2.8y ago
The description of the plugin is a complete lie. To benefit from what is written in the description, you must buy the pro version. I don’t understand why WordPress allowed this misleading description.
Read on wp.org ↗ - ★★★★★ DessertGuru2.9y ago
Plugin isn’t compatible with woo’s high performance storage for larger stores.
Read on wp.org ↗ - ★★★★★ hakkow4.7y ago
The unnecessary rewrite of the plugin broke every styling and functionality. Why fix what was working just fine…
Read on wp.org ↗ - ★★★★★ sabarivinayak5.0y ago
Testing the plugin with theme which i purchased. Its not working. This topic was modified 4 years, 8 months ago by sabarivinayak.
Read on wp.org ↗ - ★★★★★ demaun5.1y ago
After updating the look of the variations completely ruined. Selection doesn’t work properly (allows only multiple selection ??). Tried to revert but couldn’t do it.
Read on wp.org ↗ - ★★★★★ karuna15.1y ago
I used to love the free version, disappointed after last update.
Read on wp.org ↗ - ★★★★★ wdsydney5.4y ago
any possibility for adding color swatch in side column?
Read on wp.org ↗ - ★★★★★ vbenkovskyy5.6y ago
Thank you! Very easy to style via CSS 🙂
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.7 Fix – Variation swatches no longer appear greyed out on page load when in-stock combinations are still available. Tweak – Unavailable options now grey out automatically as you make selections, regardless of the “Hide out 2.2.7
- — Version 2.2.6 Improved: Swatch rendering performance on frontend 2.2.6
- — Version 2.2.5 Feature – Added support for attribute fee on cart and checkout pages. 2.2.5
- — Version 2.2.4 Fix – Prevented JavaScript event from firing twice. 2.2.4
- — Version 2.2.3 Fix – Resolved undefined array index issue. Fix – Corrected add-on page display when core plugin is not activated. Update – WooCommerce compatibility tested up to latest version. 2.2.3
- — Version 2.2.2 Update: WooCommerce and WordPress Compatibility Move setting to submenu 2.2.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Turn WooCommerce variation dropdowns into color, image, label and radio button swatches. The original Varia..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 1 heading and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,070 characters of description.
- ✓ Tags match the text 2 of 3 tags appear in the text; "woocommerce color swatches" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-07 60K+ → 50K+ down after 505 days in tier
- 2024-06-20 70K+ → 60K+ down after 164 days in tier
- 2024-01-08 60K+ → 70K+ up after 208 days in tier
- 2023-06-14 70K+ → 60K+ down after 264 days in tier
- 2022-09-23 80K+ → 70K+ down after 525 days in tier
- 2021-04-16 70K+ → 80K+ up after 160 days in tier
- 2020-11-07 60K+ → 70K+ up after 179 days in tier
- 2020-05-12 50K+ → 60K+ up after 291 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 3 shared tags A -
SparkSwipe Variation Swatches for WooCommerce — installs · 3.6★ · 3 shared tags -
Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 2 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 2 shared tags A -
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 2 shared tags B -
Variation Swatches for WooCommerce 40+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/variation-swatches-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Variation Swatches for WooCommerce: 50K+ active installs, 3.7★ (59 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/variation-swatches-for-woocommerce
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.