Variation Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

1. ★★★★★ distrakt

   1.6y ago

   These guys are a bunch of scammers, purchase their plugin at their website aovup.com that end up doesnt work for my website, takes 7 or more to reply, then 7 days or more to “try” to fix or errors, I got fed up with the horrible CS and non working plugin for my website, I ask for refund, they say no, even when it was never actively working on your website, it’s past the 14 day window so no refund, $200 scammers.

   Read on wp.org ↗
2. ★★★★★ aolaru

   2.6y ago

   The description of the plugin is a complete lie. To benefit from what is written in the description, you must buy the pro version. I don’t understand why WordPress allowed this misleading description.

   Read on wp.org ↗
3. ★★★★★ DessertGuru

   2.7y ago

   Plugin isn’t compatible with woo’s high performance storage for larger stores.

   Read on wp.org ↗
4. ★★★★★ 6poundshirtsuk

   4.4y ago

   I spend $125 for nothing, They keep telling to help but they did not. After 30 days They refuse to give my refund. Far away from this plug in.

   Read on wp.org ↗
5. ★★★★★ hakkow

   4.5y ago

   The unnecessary rewrite of the plugin broke every styling and functionality. Why fix what was working just fine…

   Read on wp.org ↗
6. ★★★★★ sabarivinayak

   4.8y ago

   Testing the plugin with theme which i purchased. Its not working. This topic was modified 4 years, 8 months ago by sabarivinayak.

   Read on wp.org ↗
7. ★★★★★ demaun

   4.9y ago

   After updating the look of the variations completely ruined. Selection doesn’t work properly (allows only multiple selection ??). Tried to revert but couldn’t do it.

   Read on wp.org ↗
8. ★★★★★ karuna1

   4.9y ago

   I used to love the free version, disappointed after last update.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.2.7 Fix – Variation swatches no longer appear greyed out on page load when in-stock combinations are still available. Tweak – Unavailable options now grey out automatically as you make selections, regardless of the “Hide out 2.2.7
2. — Version 2.2.6 Improved: Swatch rendering performance on frontend 2.2.6
3. — Version 2.2.5 Feature – Added support for attribute fee on cart and checkout pages. 2.2.5
4. — Version 2.2.4 Fix – Prevented JavaScript event from firing twice. 2.2.4
5. — Version 2.2.3 Fix – Resolved undefined array index issue. Fix – Corrected add-on page display when core plugin is not activated. Update – WooCommerce compatibility tested up to latest version. 2.2.3
6. — Version 2.2.2 Update: WooCommerce and WordPress Compatibility Move setting to submenu 2.2.2

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-11-07 60K+ → 50K+ down after 505 days in tier
2. 2024-06-20 70K+ → 60K+ down after 164 days in tier
3. 2024-01-08 60K+ → 70K+ up after 1 days in tier
4. 2024-01-07 70K+ → 60K+ down after 4 days in tier
5. 2024-01-03 60K+ → 70K+ up after 203 days in tier
6. 2023-06-14 70K+ → 60K+ down after 1 days in tier
7. 2023-06-13 60K+ → 70K+ up after 1 days in tier
8. 2023-06-12 70K+ → 60K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 3 shared tags B
• Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 2 shared tags A
• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 2 shared tags A
• Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 2 shared tags B
• Variation Swatches for WooCommerce 40+ installs · 4.0★ · 2 shared tags D
• ShopEngine Elementor WooCommerce Builder Addon – All in One WooCommerce Solution with eCommerce Templates & Woo Widgets 100K+ installs · 4.6★ · 1 shared tag A

Embed this report card

Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

Variation Swatches for WooCommerce: 50K+ active installs, 3.7★ (59 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/variation-swatches-for-woocommerce