TWIPLA – Website Intelligence
by TWIPLA (Visitor Analytics) · Analytics
Understand traffic, behavior, and conversions with privacy-flexible website analytics, session recordings, heatmaps, funnels, polls, and surveys.
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Health
A 88/100
no flags
Active installs
800+
≈890 estimated
Momentum
+33%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “heatmap” and “website analytics” for “cookieless analytics”, “session recordings” and “visitor analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “cookieless analytics” sits at #6 untagged, close enough for a declared tag to move it up. “heatmap” isn't earning its slot: you're not in the first 24 results for its own search. “session recordings” sits at #11 untagged, close enough for a declared tag to move it up. “website analytics” isn't earning its slot: it only gets you to #13. “visitor analytics” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.3%
of downloads still active
At least 800 of 24.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 66 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.6★ over 18 reviews, smoothed to 4.23★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| intelligence | #2 | #5 | 0 |
| visitor identification | #3 | #2 | 0 |
| session recording your tag | #10 | #10 | 0 |
| cookieless analytics | #6 | #7 | down 2 |
| cookieless your tag | #10 | #8 | down 5 |
| website analytics your tag | #13 | #17 | down 1 |
| session recordings | #11 | #12 | up 1 |
| visitor analytics | #12 | #17 | down 1 |
| recordings | #20 | #16 | 0 |
| visitor tracking | #16 | #17 | down 1 |
| customer analytics | #17 | #16 | up 1 |
| visitor statistics | #18 | #19 | down 2 |
| visitor | #20 | #22 | down 1 |
| website statistics | #24 | #24 | down 1 |
| recording | #14 | #13 | up 2 |
| user behavior analytics | #17 | #16 | — |
| analytics your tag | Not in the top 24 | ||
| heatmap your tag | Not in the top 24 | ||
45 searches this plugin appeared in over the last 90 days, 16 listed. 29 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “heatmap” and “website analytics” for “cookieless analytics”, “session recordings” and “visitor analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “cookieless analytics” sits at #6 untagged, close enough for a declared tag to move it up. “heatmap” isn't earning its slot: you're not in the first 24 results for its own search. “session recordings” sits at #11 untagged, close enough for a declared tag to move it up. “website analytics” isn't earning its slot: it only gets you to #13. “visitor analytics” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “cookieless”. Down 5 places since 2026-10-11, now #10. Check what shipped around then, and what moved above you.
- One page off on “website analytics”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v1.3.0 · 7 May 2025
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Crossed into this band 26 days ago and a band this size takes about a year or more to cross, so the real count is still just under 900.
Install history since 22 Nov 2019
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.0). Sites still on an older version should update.
- Patched Medium · 4.4 TWIPLA (Visitor Analytics IO) <= 1.2.0 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2024-04-10 CVE-2024-31937 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.0 Patched in 1.3.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5
Languages
via translate.wordpress.orgTranslated into 17 languages, 16 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "for businesses").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 2,584 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "cookieless" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-05 900+ → 800+ down after 1 days in tier
- 2026-10-04 800+ → 900+ up after 2 days in tier
- 2026-10-02 900+ → 800+ down after 1 days in tier
- 2026-10-01 800+ → 900+ up after 18 days in tier
- 2026-09-13 900+ → 800+ down after 2 days in tier
- 2026-09-11 800+ → 900+ up after 3 days in tier
- 2026-09-08 900+ → 800+ down after 8 days in tier
- 2026-08-31 800+ → 900+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 2 shared tags A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Aurora Heatmap 10K+ installs · 4.2★ · 2 shared tags A -
UserHeat Plugin 5K+ installs · 4.0★ · 2 shared tags C -
QA Assistants – Driven by data 2K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for TWIPLA – Website Intelligence into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/visitor-analytics-io" width="480" height="300" style="border:0" loading="lazy" title="TWIPLA – Website Intelligence — Plugin Pulse"></iframe> TWIPLA – Website Intelligence: 800+ active installs, 4.6★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/visitor-analytics-io
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