VR SMTP Mailer
by Vinod Ram · Email & Marketing
Also makes 1 other plugin · 60+ installs across the portfolio →
SMTP or Microsoft Graph OAuth mail for WordPress. Full wp_mail replacement with logging, queue, and SMTP/email test tools.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
10+
≈20 estimated
Momentum
-17%
downloads vs prior 30d
Biggest opportunity: Swap “graph api” and “microsoft 365” for “sendmail” and “vr”. “graph api” isn't earning its slot: you're not in the first 24 results for its own search. “sendmail” sits at #5 untagged, close enough for a declared tag to move it up. “microsoft 365” isn't earning its slot: you're not in the first 24 results for its own search. “vr” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →1.3%
of downloads still active
At least 10 of 775 lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 80 days ago
Tested up to WordPress 7.0.8, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
51
Momentum
Holding steady
+0.9
Velocity
places per keyword, 28d
43%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sendmail | #5 | #7 | 0 |
| graph api your tag | Not in the top 24 | ||
| microsoft 365 your tag | Not in the top 24 | ||
| oauth your tag | Not in the top 24 | ||
| outlook smtp your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 1 listed. 8 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “graph api” and “microsoft 365” for “sendmail” and “vr”. “graph api” isn't earning its slot: you're not in the first 24 results for its own search. “sendmail” sits at #5 untagged, close enough for a declared tag to move it up. “microsoft 365” isn't earning its slot: you're not in the first 24 results for its own search. “vr” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 31 Mar 2026 · 214 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 125 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 20.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 5,863 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 20+ → 10+ down after 3 days in tier
- 2026-10-28 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPO365 | Mail Integration for Office 365 / Outlook 1K+ installs · 4.6★ · 3 shared tags C -
Gmail SMTP 10K+ installs · 4.1★ · 2 shared tags A -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ installs · 4.8★ · 1 shared tag A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 1 shared tag A -
GoSMTP – SMTP for WordPress 500K+ installs · 4.1★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for VR SMTP Mailer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/vr-smtp-mailer" width="480" height="300" style="border:0" loading="lazy" title="VR SMTP Mailer — Plugin Pulse"></iframe> VR SMTP Mailer: 10+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/vr-smtp-mailer
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.