WCBoost – Variation Swatches
by WCBoost · eCommerce
Also makes 2 other plugins · 110K+ installs across the portfolio →
WCBoost – Variation Swatches is the ultimate plugin to display WooCommerce product variations in style.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
40K+
≈50K estimated
Momentum
-12%
downloads vs prior 30d
Biggest opportunity: Swap “product attribute”, “product color” and “woocommerce” for “woocommerce swatches”, “woocommerce variation swatches” and “woocommerce color swatches”. “product attribute” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce swatches” sits at #4 untagged, close enough for a declared tag to move it up. “product color” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce variation swatches” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce color swatches” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 9,767 eCommerce plugins
Install conversion
How it's measured →7.7%
of downloads still active
At least 40K of 520.3K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,155 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 20 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 5 reviews, smoothed to 4.16★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| variation | #3 | #9 | 0 |
| swatches | #3 | #6 | 0 |
| variation swatches your tag | #3 | #8 | 0 |
| color swatches | #3 | #6 | 0 |
| image swatches | #3 | #7 | 0 |
| woocommerce swatches | #4 | #11 | down 1 |
| woocommerce variation swatches | #4 | #9 | down 1 |
| woocommerce color swatches | #5 | #10 | down 1 |
| attribute swatches | #3 | #5 | — |
| variations | #10 | #17 | 0 |
| product variable color and image swatches | #4 | #8 | down 1 |
| variation product swatches | #4 | #9 | — |
| product swatches | #4 | #11 | down 1 |
| shop product variation swatches | #4 | #7 | 0 |
| product attribute swatches | #4 | #8 | down 1 |
| variation images | #8 | #17 | down 1 |
| variation swatches for woocommerce | #8 | #14 | 0 |
| style variations | #5 | #12 | down 1 |
| woocommerce attribute swatches | #5 | #10 | down 2 |
| woocommerce attributes swatches | #5 | #11 | down 2 |
| product attribute your tag | Not in the top 24 | ||
| product color your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
77 searches this plugin appeared in over the last 90 days, 20 listed. 42 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “product attribute”, “product color” and “woocommerce” for “woocommerce swatches”, “woocommerce variation swatches” and “woocommerce color swatches”. “product attribute” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce swatches” sits at #4 untagged, close enough for a declared tag to move it up. “product color” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce variation swatches” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce color swatches” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 31.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
20d ago
latest release · v1.1.5 · 13 Oct 2026
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 91% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 6 days ago and a band this size takes about a year or more to cross, so the real count is still just under 50K.
Install history since 14 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ lwicenciak1.5y ago
Purchase Refunded This topic was modified 1 year, 2 months ago by lwicenciak.
Read on wp.org ↗ - ★★★★★ ecothemes1.5y ago
This plugin is amazing! Super easy to use – just install and set up in minutes. My customers can now configure swatches themself. It works great on all my online stores without any problems. Thank you to the developer for making shopping easier for my customers. Definitely 5 stars!
Read on wp.org ↗ - ★★★★★ reflex843.1y ago
Agree with the first 2 reviews – Simple, lightweight, does the job just perfect! Well done to the author!!
Read on wp.org ↗ - ★★★★★ Roman3.3y ago
I tested 7 plugins from the wordpress.org repository and out of 7 plugins, only 2 turned out to be good. Of the 2 remaining plugins, this one turned out to be the best, and all because it: Does not contain ads (customer sites should not see ads) Doesn’t add any new menus Works perfect Does not contain unnecessary settings Many thanks to the authors, keep up the good work, you made a great product. I recommend this plugin to everyone and I myself will now use it on all sites with WooCommerce.
Read on wp.org ↗ - ★★★★★ Arne4.5y ago
This is a great plugin that adds only adds, what should be available by default in WooCommerce. No unnessesary settings or upsells. Thank you.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.4 Improve performance by adding static caching for settings and attribute lookups. Stop storing default values in the database. Fix incorrect tooltip arrow color. 1.1.4
- — Version 1.1.3 Ensured compatibility with WordPress 6.9 Ensured compatibility with WooCommerce 10.4 1.1.3
- — Version 1.1.2 Add a new invalid swatches display setting with improved visual feedback. Enhance invalid swatches styling with better visibility and CSS effects. Fixed various display issues to make swatches look more consistent Ensure 1.1.2
- — Version 1.1.1 Fix custom swatches update issue in product data meta box. 1.1.1
- — Version 1.1.0 Improve accessibility for swatches. Fix the issue with swatches height is not set properly. Fix security issues reported by the plugin checker. Ensured compatibility with WordPress 6.7 Ensured compatibility with WooComme 1.1.0
- — Version 1.0.17 Fix a CSS issue with Divi builder. Ensured compatibility with WooCommerce 8.9 1.0.17
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WCBoost – Variation Swatches is the ultimate plugin to display WooCommerce product variations in style."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "essential for", "if you have").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 4 headings and 4 lists.
- ✓ Enough to quote 9,130 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "product color" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-27 50K+ → 40K+ down after 198 days in tier
- 2026-04-12 40K+ → 50K+ up after 66 days in tier
- 2026-02-05 50K+ → 40K+ down after 77 days in tier
- 2025-11-20 40K+ → 50K+ up after 563 days in tier
- 2024-05-06 30K+ → 40K+ up after 341 days in tier
- 2023-05-31 20K+ → 30K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.3★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C -
PDF Invoices & Packing Slips for WooCommerce 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WCBoost – Variation Swatches into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wcboost-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="WCBoost – Variation Swatches — Plugin Pulse"></iframe> WCBoost – Variation Swatches: 40K+ active installs, 4.8★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wcboost-variation-swatches
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