WebP Image Optimization
by adgardner1392 · Performance
Also makes 1 other plugin · 90+ installs across the portfolio →
Automatically converts uploaded JPEG and PNG images to WebP (or AVIF) format, resizes them, and allows conversion of existing images directly from the …
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Health
B 74/100
Few reviews
Active installs
80+
≈90 estimated
Momentum
0%
downloads vs prior 30d
Biggest opportunity: “image conversion”, “image optimization” and “jpeg” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
74 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →4.0%
of downloads still active
At least 80 of 2K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 278 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.7
Velocity
places per keyword, 21d
0%
Breadth
of keywords climbing, 21d
+0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image conversion your tag | Not in the top 24 | ||
| image optimization your tag | Not in the top 24 | ||
| jpeg your tag | Not in the top 24 | ||
| png your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 0 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “image conversion”, “image optimization” and “jpeg” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 112 · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band 11 days ago and a band this size takes about a year or more to cross, so the real count is still just under 90.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically converts uploaded JPEG and PNG images to WebP (or AVIF) format, resizes them, and allows conv..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 14 lists.
- ✓ Enough to quote 2,769 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "image conversion" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 90+ → 80+ down after 1 days in tier
- 2026-10-20 80+ → 90+ up after 9 days in tier
- 2026-10-11 90+ → 80+ down after 15 days in tier
- 2026-09-26 80+ → 90+ up after 10 days in tier
- 2026-09-16 90+ → 80+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- S Smart Image Optimizer — installs · 3.6★ · 4 shared tags
-
Image Converter for WebP 1K+ installs · 4.2★ · 3 shared tags B -
Instant WebP Converter 100+ installs · 4.2★ · 3 shared tags C -
Raina Image Compression 100+ installs · 4.1★ · 3 shared tags B -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WebP Image Optimization into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/webp-image-optimization" width="480" height="300" style="border:0" loading="lazy" title="WebP Image Optimization — Plugin Pulse"></iframe> WebP Image Optimization: 80+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/webp-image-optimization
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