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wp.org search vs our merit ranking: “swift”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “swift”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Swift Switcher — Bulk & Custom Post Type Converter shows at wp.org #3 but places #14 on merit, a gap of 11 places. Its 700+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AMP for WP – Accelerated Mobile Pages places #10 on merit, 4.4★ from 1319 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #2 1 too low 2 Swift Performance Lite 6K+ · 3.6★ (125) wp.org #1 1 too high 3 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1644) wp.org #4 1 too low 4 Under Construction 600K+ · 4.8★ (1285) wp.org #6 2 too low 5 Site Reviews 60K+ · 4.9★ (376) wp.org #8 3 too low 6 Swift SMTP (formerly Welcome Email Editor) 7K+ · 4.2★ (68) wp.org #5 1 too high 7 Custom Post Types and Custom Fields creator – WCK 10K+ · 4.7★ (97) wp.org #7 8 Minimal Coming Soon – Coming Soon Page 100K+ · 4.3★ (282) wp.org #9 1 too low 9 Product Gallery Slider, Additional Variation Images for WooCommerce 20K+ · 4.6★ (160) wp.org #10 1 too low 10 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #15 5 too low 11 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #11 12 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #14 2 too low 13 Prevent Browser Caching 10K+ · 4.9★ (29) wp.org #18 5 too low 14 Swift Switcher — Bulk & Custom Post Type Converter 700+ · 5.0★ (2) wp.org #3 11 too high 15 WebTotem Security 800+ · 4.2★ (13) wp.org #13 2 too high 16 Site Search 360 300+ · 5.0★ (7) wp.org #20 4 too low 17 Conference Scheduler 300+ · 4.2★ (5) wp.org #12 5 too high 18 The Cache Purger 1K+ · 4.5★ (6) wp.org #16 2 too high 19 SwiftSearch for Typesense 10+ · 5.0★ (3) wp.org #23 4 too low 20 Swift Commerce — Wishlists, Subscriptions & Cart Recovery for WooCommerce — · 5.0★ (2) wp.org #21 1 too low 21 Swift Coupons for WooCommerce 10+ · 5.0★ (2) wp.org #22 1 too low 22 Swift – Buy Now Button for WooCommerce — · 5.0★ (1) wp.org #17 5 too high 23 Swift Menu Duplicator 10+ · 0.0★ (0) wp.org #24 1 too low 24 Clear Cache Everywhere 1K+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.