What Would Seth Godin Do
by James Hunt · Email & Marketing
Displays a custom welcome message to new visitors and a different message to return visitors using a simple cookie.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
900+
≈980 estimated
Momentum
0%
low volume, under 1,000 downloads a month
Biggest opportunity: One page off on “welcome”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
85 health vs 66 average across 2,134 Email & Marketing plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 900 of 223.6K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 167 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
4.8★ over 10 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| what | #3 | #10 | 0 |
| welcome message your tag | #7 | #14 | down 2 |
| welcome your tag | #12 | #19 | down 3 |
| welcome visitors | #7 | #16 | down 1 |
| personalization your tag | #24 | #21 | down 2 |
| marketing your tag | Not in the top 24 | ||
| visitors your tag | Not in the top 24 | ||
20 searches this plugin appeared in over the last 90 days, 5 listed. 15 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “welcome”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “marketing” and “visitors” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “what”. #3 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
6mo ago
latest release · v2.2.1 · 20 May 2026
26
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 14% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago and the previous band took 16 months to cross, so the real count is still just under 1K.
Install history since 12 Sep 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ jess27169.3y ago
I’ve been using this plugin for years and LOVE being able to automate a call to action on every post. Recently when migrating to new hosting I ran into an issue with the plugin, and Richard (the creator of the plugin) went above and beyond to help me. Thank you!!!
Read on wp.org ↗ - ★★★★★ cuttypowers9.8y ago
Get this plugin now to grow your business.
Read on wp.org ↗ - ★★★★★ djcargo9.9y ago
Do what should do 🙂 This topic was modified 9 years, 7 months ago by t-p. This topic was modified 9 years, 7 months ago by djcargo.
Read on wp.org ↗ - ★★★★★ vespamoto3910.8y ago
Does exactly what it says!! Look how it works in my blog
Read on wp.org ↗ - ★★★★★ wzshop11.0y ago
Seems to working like a charm;)
Read on wp.org ↗ - ★★★★★ danteangeles12.2y ago
This plugin helps. Please try to make the message box fully html capable or even html5 capable, that would be the best. And kindly integrate shortcode for this plugin so we could put it anywhere. Thank you.
Read on wp.org ↗ - ★★★★★ Luis Méndez Alejo12.7y ago
Hi, Easy to install and configure. Recommended!!
Read on wp.org ↗ - ★★★★★ zepolo13.2y ago
Works exactly as described
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.2.1). Sites still on an older version should update.
- Patched Medium · 4.4 What Would Seth Godin Do <= 2.1.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-11-19 CVE-2024-51900 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.1 Patched in 2.1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Displays a custom welcome message to new visitors and a different message to return visitors using a simple..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,285 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "marketing", "personalization" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-19 1K+ → 900+ down after 489 days in tier
- 2025-03-17 2K+ → 1K+ down after 895 days in tier
- 2022-10-04 3K+ → 2K+ down after 702 days in tier
- 2020-11-01 4K+ → 3K+ down after 585 days in tier
- 2019-03-27 5K+ → 4K+ down after 252 days in tier
- 2018-07-18 6K+ → 5K+ down after 283 days in tier
- 2017-10-08 7K+ → 6K+ down after 218 days in tier
- 2017-03-04 8K+ → 7K+ down after 98 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ installs · 4.8★ A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 1 shared tag A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ A
Embed this report card
Drop a live Pulse card for What Would Seth Godin Do into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/what-would-seth-godin-do" width="480" height="300" style="border:0" loading="lazy" title="What Would Seth Godin Do — Plugin Pulse"></iframe> What Would Seth Godin Do: 900+ active installs, 4.8★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/what-would-seth-godin-do
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