WhatConverts
by whatconverts call tracking and reporting · Analytics
Enables WhatConverts on all pages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
7K+
≈7.7K estimated
Momentum
+29%
downloads vs prior 30d
Biggest opportunity: Swap “form tracking” for “lead tracking”. “form tracking” isn't earning its slot: you're not in the first 24 results for its own search. “lead tracking” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →20%
of downloads still active
At least 7K of 35.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 79 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| whatconverts your tag | #1 | #1 | 0 |
| goal tracking your tag | #4 | #14 | up 1 |
| call tracking your tag | #7 | #17 | 0 |
| analytics call tracking your tag | #7 | #17 | up 2 |
| lead tracking | #19 | #22 | 0 |
| goal | #15 | #21 | down 1 |
| call | #24 | #22 | down 4 |
| form tracking your tag | Not in the top 24 | ||
10 searches this plugin appeared in over the last 90 days, 7 listed. 3 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “form tracking” for “lead tracking”. “form tracking” isn't earning its slot: you're not in the first 24 results for its own search. “lead tracking” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 68% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ seocounselors4.4y ago
This plug-in makes it easy to get started with WhatConverts. No issues. We use it to track phone calls and form entries on our client websites. Recommended!
Read on wp.org ↗ - ★★★★★ industrytap11.4y ago
This WordPress plugin install the tracking script that enables WhatConverts to dynamically swap numbers for call tracking. After installing plugin tracking calls on your website and tieing back to source is really simple.
Read on wp.org ↗ - ★★★★★ djs71711.7y ago
There is SEO software that can track campaigns and there’s software that tracks leads, WhatConverts is a beautiful marriage of both. It makes it easy to PROVE that your SEO campaign is working by reporting the monetary value of each lead and its source. The best part – it’s free!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
0 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 34 characters, too short to say what the plugin does.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 471 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("analytics call tracking", "call tracking", "form tracking", "goal tracking" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-24 6K+ → 7K+ up after 147 days in tier
- 2025-09-30 5K+ → 6K+ up after 304 days in tier
- 2024-11-30 6K+ → 5K+ down after 256 days in tier
- 2024-03-19 5K+ → 6K+ up after 180 days in tier
- 2023-09-21 4K+ → 5K+ up after 246 days in tier
- 2023-01-18 3K+ → 4K+ up after 106 days in tier
- 2022-10-04 2K+ → 3K+ up after 667 days in tier
- 2020-12-06 1K+ → 2K+ up after 389 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LocaliQ – Tracking Code 2K+ installs · 3.8★ · 2 shared tags B - C ConvertContacts 10+ installs · 3.6★ · 2 shared tags
- C Chartlocal — installs · 3.6★ · 2 shared tags
-
Lead Recorder – Lead Source Tracking for Calls and Forms — installs · 3.6★ · 2 shared tags -
CallRail Phone Call Tracking 10K+ installs · 3.8★ · 1 shared tag B -
CallTrackingMetrics 3K+ installs · 3.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for WhatConverts into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/whatconverts" width="480" height="300" style="border:0" loading="lazy" title="WhatConverts — Plugin Pulse"></iframe> WhatConverts: 7K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/whatconverts
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