CallRail Phone Call Tracking
by CallRail · Analytics
Dynamically swap CallRail tracking phone numbers based on the visitor's referring source.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
Few reviews
Active installs
10K+
≈15K estimated
Momentum
+3%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “seo” and “conversion tracking” for “phone”, “phone numbers” and “bug tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “phone” sits at #6 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “phone numbers” sits at #6 untagged, close enough for a declared tag to move it up. “conversion tracking” isn't earning its slot: it only gets you to #15. “bug tracking” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
76 health vs 67 average across 1,832 Analytics plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 10K of 367.6K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 264 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
3.7★ over 6 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
7%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| callrail | #1 | #1 | 0 |
| phone call | #2 | #8 | 0 |
| phone number tracking | #1 | #4 | 0 |
| phone tracking | #1 | #5 | 0 |
| call tracking your tag | #3 | #11 | down 1 |
| phone number swap | #1 | #4 | 0 |
| phone | #6 | #16 | 0 |
| dynamic number insertion | #4 | #15 | 0 |
| phone numbers | #6 | #18 | 0 |
| call back | #3 | #18 | 0 |
| adwords your tag | #8 | #13 | down 2 |
| call | #9 | #18 | down 1 |
| conversion tracking your tag | #15 | #21 | down 1 |
| analytics call tracking | #5 | #15 | down 2 |
| bug tracking | #11 | #20 | down 2 |
| ip tracking | #11 | #23 | down 1 |
| tracking | #19 | #22 | down 3 |
| tracking number | #12 | #21 | down 1 |
| phone for web | #7 | #19 | 0 |
| lead tracking | #13 | #21 | down 2 |
| analytics your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
65 searches this plugin appeared in over the last 90 days, 20 listed. 30 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “seo” and “conversion tracking” for “phone”, “phone numbers” and “bug tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “phone” sits at #6 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “phone numbers” sits at #6 untagged, close enough for a declared tag to move it up. “conversion tracking” isn't earning its slot: it only gets you to #15. “bug tracking” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “conversion tracking”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 30.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
9mo ago
latest release · v0.5.3 · 11 Feb 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; the previous band took 3.9 years to cross, which places it about 50% of the way through.
Install history since 24 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ peaktopeakdigital12mo ago
They stopped updating this plugin and it’s no longer functioning normally — install the callrail snippet some other way.
Read on wp.org ↗ - ★★★★★ briangelhaus2.5y ago
This plugin works, but months later, we looked at our server logs, and this URL below took so long to process that it took all our sites down for a couple of minutes. And it runs often. /index.php?rest_route=/Calltrk/v1/store I would use the javascript route for adding call rail, not this plugin. This topic was modified 2 years, 3 months ago by briangelhaus.
Read on wp.org ↗ - ★★★★★ Discount Web Designer7.1y ago
Constant integration issues with Adwords make our conversion data mostly useless. In Adwords this is a huge problem. They recently lost 2/3 of our all time call recordings!!!!! This data was priceless and is unrecoverable. Callrail’s support is some of the worst I have encountered and even during emergency situations they are not in a hurry to help. Calls to support go unanswered and if we get a callback it is often the next day by someone who has little knowledge. We are finding a new company to work with and I would suggest others to do the same. I will update this post with a full breakdown of all our callrail issues once we have migrated to a new provider. Too many to list at the current moment 🙁
Read on wp.org ↗ - ★★★★★ Brian Jackson12.1y ago
I have used this plugin for years on 5+ sites and have never had a single issue. The team over at CallRail is great!
Read on wp.org ↗ - ★★★★★ apowellgt13.5y ago
We use the CallRail WordPress plugin on several auto repair websites to track calls from PPC campaigns.
Read on wp.org ↗ - ★★★★★ kevinjm13.6y ago
Extremely simple setup is up and running in minutes.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.5.3 Security fix: Escape short code attributes 0.5.3
- — Version 0.5.2 Verified compatibility with WordPress 6.1.1 Security fix: Escape output data 0.5.2
- — Version 0.5.1 Bug fix: remove missing function call 0.5.1
- — Version 0.5.0 Removes the optional feature to load required scripts as first-party through WordPress. 0.5.0
- — Version 0.4.12 Bug fix: Fix issue where plugin does not work for as 3rd party URL 0.4.12
- — Version 0.4.11 Security fix: Sanitizing input data Security fix: Escaping output data Security fix: Using built-in WordPress helpers for including scripts Security fix: Namespacing functions to be globally unique Verified compatibility 0.4.11
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (0.5.3). Sites still on an older version should update.
- Patched Medium · 6.4 CallRail Phone Call Tracking <= 0.5.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-10-24 CVE-2023-5051 Improper Neutralization of Input During Web Page Generation Affects <= 0.5.2 Patched in 0.5.3
- Patched Medium · 6.1 CallRail Phone Call Tracking <= 0.4.9 - Cross-Site Request Forgery to Stored Cross-Site Scripting ↗2022-09-01 CVE-2022-36796 Improper Neutralization of Input During Web Page Generation Affects <= 0.4.9 Patched in 0.4.10
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
0 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 848 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 0 of 5 tags appear in the text ("adwords", "analytics", "call tracking", "conversion tracking", "seo" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-29 20K+ → 10K+ down after 1411 days in tier
- 2021-01-18 10K+ → 20K+ up after 638 days in tier
- 2019-04-21 7K+ → 10K+ up after 912 days in tier
- 2016-10-21 5K+ → 7K+ up after 296 days in tier
- 2015-12-30 4K+ → 5K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SEO SIMPLE PACK 100K+ installs · 4.3★ · 2 shared tags A -
AI Powered Marketing 50K+ installs · 3.0★ · 2 shared tags B -
SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ installs · 4.7★ · 2 shared tags A -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 1 shared tag A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag A -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for CallRail Phone Call Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/callrail-phone-call-tracking" width="480" height="300" style="border:0" loading="lazy" title="CallRail Phone Call Tracking — Plugin Pulse"></iframe> CallRail Phone Call Tracking: 10K+ active installs, 3.7★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/callrail-phone-call-tracking
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