Customer Coupons for WooCommerce
by VillaTheme · eCommerce
Also makes 56 other plugins · 156.1K+ installs across the portfolio →
We help display beautiful coupon lists on your website, making it easy for customers to click and apply them effortlessly
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
100+
≈200 estimated
Momentum
-20%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce coupons”, “custom coupons for woocommerce” and “display coupons” for “customer rewards”, “bulk coupons” and “voucher”. “woocommerce coupons” isn't earning its slot: you're not in the first 24 results for its own search. “customer rewards” sits at #16 untagged, close enough for a declared tag to move it up. “custom coupons for woocommerce” isn't earning its slot: it only gets you to #17. “bulk coupons” sits at #20 untagged, close enough for a declared tag to move it up. “display coupons” isn't earning its slot: it only gets you to #12. “voucher” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 71 average across 9,786 eCommerce plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 100 of 12.8K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,162 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 9 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.6★ over 8 reviews, smoothed to 4.03★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
23
Momentum
Losing ground
-2.7
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-1.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wc coupons your tag | #10 | #22 | — |
| display coupons your tag | #12 | #22 | down 3 |
| custom coupons for woocommerce your tag | #17 | #23 | — |
| coupons | #19 | #20 | down 6 |
| customer rewards | #16 | #22 | down 4 |
| smart coupons | #18 | #22 | down 4 |
| auto apply coupons | #12 | #21 | down 2 |
| customer engagement | #22 | #24 | — |
| bulk coupons | #20 | #23 | down 9 |
| voucher | #24 | #19 | — |
| gift voucher | #24 | #19 | 0 |
| gift vouchers | #24 | #19 | 0 |
| affiliate coupons woocommerce | #23 | #23 | — |
| advanced coupons | #24 | #23 | down 5 |
| coupon reminder for woocommerce | #24 | #23 | — |
| woocommerce coupons your tag | Not in the top 24 | ||
| woocommerce customer coupons your tag | Not checked yet | ||
39 searches this plugin appeared in over the last 90 days, 15 listed. 24 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce coupons”, “custom coupons for woocommerce” and “display coupons” for “customer rewards”, “bulk coupons” and “voucher”. “woocommerce coupons” isn't earning its slot: you're not in the first 24 results for its own search. “customer rewards” sits at #16 untagged, close enough for a declared tag to move it up. “custom coupons for woocommerce” isn't earning its slot: it only gets you to #17. “bulk coupons” sits at #20 untagged, close enough for a declared tag to move it up. “display coupons” isn't earning its slot: it only gets you to #12. “voucher” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “display coupons”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 506 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 6 days ago and a band this size takes about a year or more to cross, so the real count is still just under 200.
Install history since 17 Aug 2021
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.15). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "We help display beautiful coupon lists on your website, making it easy for customers to click and apply the..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Shopify, Facebook.
- ✓ Headings and lists 12 headings and 4 lists.
- ✓ Enough to quote 5,479 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("custom coupons for woocommerce", "wc coupons", "woocommerce customer coupons" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-27 200+ → 100+ down after 4 days in tier
- 2026-10-23 100+ → 200+ up after 1 days in tier
- 2026-10-22 200+ → 100+ down after 1 days in tier
- 2026-10-21 100+ → 200+ up after 9 days in tier
- 2026-10-12 200+ → 100+ down after 145 days in tier
- 2026-05-20 100+ → 200+ up after 8 days in tier
- 2026-05-12 200+ → 100+ down after 21 days in tier
- 2026-04-21 100+ → 200+ up after 100 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Smart Coupons For WooCommerce Coupons 30K+ installs · 4.7★ · 1 shared tag A -
Power Coupons for WooCommerce 30K+ installs · 4.1★ · 1 shared tag A -
Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ installs · 4.4★ · 1 shared tag A -
Coupon URLs – Apply a Coupon from a Custom Link – for WooCommerce 100+ installs · 4.0★ · 1 shared tag B -
Coupon By Roles For WooCommerce 100+ installs · 4.1★ · 1 shared tag D -
Better Coupon Restrictions for WooCommerce 60+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Customer Coupons for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-customer-coupons" width="480" height="300" style="border:0" loading="lazy" title="Customer Coupons for WooCommerce — Plugin Pulse"></iframe> Customer Coupons for WooCommerce: 100+ active installs, 3.6★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/woo-customer-coupons
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