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wp.org search vs our merit ranking: “display coupons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “display coupons”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Coupon Listing for WooCommerce shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #7 on merit, 4.8★ from 14388 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #1 2 Affiliate Coupons – Coupon Display Manager – Excellent Tool for Affiliate Marketers 1K+ · 4.5★ (36) wp.org #3 1 too low 3 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #5 2 too low 4 Extended Coupon Features for WooCommerce FREE 10K+ · 5.0★ (69) wp.org #6 2 too low 5 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #4 1 too high 6 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #13 ↓3 7 too low 7 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #16 ↑1 9 too low 8 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #17 ↓1 9 too low 9 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #10 ↑2 1 too low 10 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #2 8 too high 11 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #19 ↑1 8 too low 12 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #20 ↑4 8 too low 13 Coupon Creator 1K+ · 4.3★ (37) wp.org #9 ↑2 4 too high 14 Coupons & Add to Cart by URL Links for WooCommerce 2K+ · 5.0★ (10) wp.org #8 6 too high 15 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #14 1 too high 16 WP Frontend Admin – Display WP Admin Pages in the Frontend 400+ · 4.9★ (54) wp.org #21 ↓2 5 too low 17 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #22 ↓1 5 too low 18 Coupon Shortcodes for WooCommerce 1K+ · 4.9★ (17) wp.org #15 3 too high 19 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #11 ↑2 8 too high 20 Advanced coupon for WooCommerce 800+ · 5.0★ (19) wp.org #18 2 too high 21 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #7 14 too high 22 Customer Coupons for WooCommerce 100+ · 3.6★ (8) wp.org #12 ↓3 10 too high 23 URL Coupons for WooCommerce 50+ · 0.0★ (0) wp.org #23 24 StoreDisplay – Product Display Layouts for WooCommerce 90+ · 5.0★ (1) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.