Gift Wrapper for WooCommerce
by WebFactory · eCommerce
Also makes 28 other plugins · 3.5M+ installs across the portfolio →
Holidays and birthdays are always coming! Gift wrap your customer's purchase, per order, on the WooCommerce cart and checkout pages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+32%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce” for “gifts”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “gifts” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 71 average across 9,767 eCommerce plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 2K of 224.5K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,151 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 77 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 52 reviews, smoothed to 4.41★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wrapper | #1 | #2 | 0 |
| wrap your tag | #1 | #1 | 0 |
| gift wrapper your tag | #1 | #1 | 0 |
| gift wrap your tag | #1 | #1 | 0 |
| gift your tag | #3 | #3 | up 1 |
| gift wrap woocommerce | #1 | #1 | 0 |
| gift wrapping | #2 | #2 | 0 |
| gift message | #3 | #4 | up 1 |
| woocommerce gift | #5 | #5 | up 1 |
| gift with purchase | #3 | #3 | up 1 |
| woocommerce gift rule | #3 | #4 | down 1 |
| gifts | #6 | #7 | up 1 |
| free gift | #8 | #6 | up 1 |
| woocommerce free gift | #5 | #5 | 0 |
| free gift woocommerce | #5 | #5 | 0 |
| birthdays | #13 | #14 | down 1 |
| free gift plugin | #6 | #6 | up 1 |
| holidays | #16 | #13 | down 3 |
| mix and match | #12 | #13 | down 2 |
| gift product woocommerce | #7 | #9 | 0 |
| woocommerce your tag | Not in the top 24 | ||
65 searches this plugin appeared in over the last 90 days, 20 listed. 40 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce” for “gifts”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “gifts” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v6.32 · 21 May 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 67% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 14 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ jh1.3y ago
Very well integrated with the classic checkout with lots of options to customise.
Read on wp.org ↗ - ★★★★★ frankyrebrick1.6y ago
not working at all in 2 web sites
Read on wp.org ↗ - ★★★★★ laurasoho1.9y ago
I cannot thanks enough the help i had since the first minute and having the free plan. I couldn´t see the option on my website and their team helped me beyond till the problem was fixed. In just an hour they managed to solved.
Read on wp.org ↗ - ★★★★★ gfirth2.0y ago
Exactly what I needed for a straightforward option to add gift wrapping and a custom message to our chocolate gift boxes, the small issue we had was very quickly resolved with a fix from the developer. Thanks!
Read on wp.org ↗ - ★★★★★ mandy semaan3.0y ago
shh Purchased the PLUS version impulsively. Support team refunded total amount same day.
Read on wp.org ↗ - ★★★★★ coskouk3.5y ago
Works great. Thank you so much.
Read on wp.org ↗ - ★★★★★ keith morris3.9y ago
This has been a really helpful little plugin. It works perfectly and I haven’t had any issues with it. It was easy to setup and provides an easy solution if you want to add gift wrapping as an option to your site.
Read on wp.org ↗ - ★★★★★ pookywiss774.8y ago
This is a brilliant little plugin and I’ve been more than happy to pay for the Pro version as it is worth every penny. Customers can now add wrapping for any product with a gift message. The support has been absolutely excellent.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.32 Code cleanup Removed Freemius 6.32
- — Version 6.31 Translation string bug fix 6.31
- — Version 6.3 WebFactory took over development Code fixes and clean-up 6.3
- — Version 6.2.5 Fix: Product attributes from single product page Fix: Update Freemius version Fix: Small photo issue on product attribute modal 6.2.5
- — Version 6.2.4 Fix: Toggle style fix for single product page Fix: Several issues fixed related to js errors on Gutenberg Block 6.2.4
- — Version 6.2.3 New: WooCommere Gutenberg Block compatibility added Update: Freemius integration completed 6.2.3
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Languages
via translate.wordpress.orgTranslated into 17 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 16 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 16 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you need", "if you have").
- ✓ Names what it works with Mentions WooCommerce, Elementor.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 2,470 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-05 3K+ → 2K+ down after 3 days in tier
- 2026-02-02 2K+ → 3K+ up after 4 days in tier
- 2026-01-29 3K+ → 2K+ down after 483 days in tier
- 2024-10-03 4K+ → 3K+ down after 6 days in tier
- 2024-09-27 3K+ → 4K+ up after 6 days in tier
- 2024-09-21 4K+ → 3K+ down after 2 days in tier
- 2024-09-19 3K+ → 4K+ up after 1 days in tier
- 2024-09-18 4K+ → 3K+ down after 426 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.3★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C -
PDF Invoices & Packing Slips for WooCommerce 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Gift Wrapper for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-gift-wrapper" width="480" height="300" style="border:0" loading="lazy" title="Gift Wrapper for WooCommerce — Plugin Pulse"></iframe> Gift Wrapper for WooCommerce: 2K+ active installs, 4.7★ (52 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/woocommerce-gift-wrapper
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.