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wp.org search vs our merit ranking: “gift wrap woocommerce”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gift wrap woocommerce”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Jagif – WooCommerce Free Gift shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 40+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Gift Wrapper for WooCommerce 2K+ · 4.7★ (52) wp.org #1 2 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #3 wp.org ranks it 1 place below merit 3 Table Rate Shipping for WooCommerce 10K+ · 4.5★ (74) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 WCPOS – Point of Sale (POS) plugin for WooCommerce 5K+ · 3.7★ (84) wp.org #5 ↑2 wp.org ranks it 1 place below merit 5 Gift Pack for WooCommerce 200+ · 4.6★ (5) wp.org #2 wp.org ranks it 3 places above merit 6 Event Tickets Manager for WooCommerce 1K+ · 4.7★ (32) wp.org #9 ↑1 wp.org ranks it 3 places below merit 7 Free Shipping Bar: Amount Left for Free Shipping for WooCommerce 2K+ · 5.0★ (26) wp.org #10 ↑1 wp.org ranks it 3 places below merit 8 Checkout Field Editor (Checkout Manager) for WooCommerce 2K+ · 4.7★ (40) wp.org #13 ↑1 wp.org ranks it 5 places below merit 9 Order Export for WooCommerce 2K+ · 3.8★ (14) wp.org #6 ↑2 wp.org ranks it 3 places above merit 10 CheckoutWC Lite – Conversion optimized WooCommerce checkout 2K+ · 4.8★ (34) wp.org #16 ↑1 wp.org ranks it 6 places below merit 11 File Uploads Addon for WooCommerce 4K+ · 3.7★ (27) wp.org #12 ↑1 wp.org ranks it 1 place below merit 12 Flexible PDF Invoices for WooCommerce & WordPress 6K+ · 4.4★ (37) wp.org #18 wp.org ranks it 6 places below merit 13 Extra Product Options for WooCommerce 600+ · 4.1★ (9) wp.org #11 ↑1 wp.org ranks it 2 places above merit 14 Polski for WooCommerce 60+ · 4.8★ (10) wp.org #17 ↓2 wp.org ranks it 3 places below merit 15 Product Assembly / Gift Wrap / … Cost for WooCommerce 300+ · 4.0★ (4) wp.org #7 ↓1 wp.org ranks it 8 places above merit 16 AI Search for WooCommerce — Semantic & Live Search 90+ · 5.0★ (6) wp.org #20 ↑4 wp.org ranks it 4 places below merit 17 Product Option Kit – Product Options & Addons for WooCommerce 200+ · 5.0★ (3) wp.org #14 ↑5 wp.org ranks it 3 places above merit 18 FooSales – Point of Sale (POS) for WooCommerce 700+ · 3.2★ (13) wp.org #21 wp.org ranks it 3 places below merit 19 Jagif – WooCommerce Free Gift 40+ · 4.0★ (1) wp.org #8 ↑1 wp.org ranks it 11 places above merit 20 Conditional Logic for Woo Product Add-ons 400+ · 4.0★ (4) wp.org #22 wp.org ranks it 2 places below merit 21 BundleBoss – Product Bundles, Mix and Match & Build a Box for WooCommerce 60+ · 5.0★ (2) wp.org #23 wp.org ranks it 2 places below merit 22 ReadyGo Gift Wrap – Gift Wrapping, Gift Message & Wrapping Fee for WooCommerce 10+ · 0.0★ (0) wp.org #15 ↑1 wp.org ranks it 7 places above merit 23 Tinyplugs Gift Wrapping – Cart & Checkout 30+ · 0.0★ (0) wp.org #19 ↑1 wp.org ranks it 4 places above merit 24 R RT Gift Wrap for WooCommerce – Gift Wrap Options, Messages & Fees — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.