WP Custom Menu Filter Plugin
by Travis Smith · Admin & Utilities
Also makes 7 other plugins · 1.6K+ installs across the portfolio →
WP Custom Menu Filter Plugin uses a new filter hook in WordPress 3.1 that allows Custom Menus to be filtered. Instead of using the generic CSS {displa …
44 health vs 54 average across 3,792 Admin & Utilities plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 14+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.2.1, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 5160 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
80
now · peak 151
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
15.5y ago
latest release · v0.1
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-09-18 · 1,388 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ sabinevi12.9y ago
Thanks for your wonderfully simple plugin that does exactly what it promises and what I needed.
Read on wp.org ↗ - ★★★★★ Ikenna13.2y ago
This is a great plugin, I have been looking for a way to achieve this… Thanks a lot and God bless you
Read on wp.org ↗ - ★★★★★ florbv13.3y ago
Great! I got this working on my site. I was able to hide the SHOP menu from logged out users. However, I hope some other features will be added in the future like hiding a particular page to logged in users that have no access to it. Like for example, the CANCEL ORDER menu item is only visible to those logged in customers WITH recent orders only. Thank you.
Read on wp.org ↗ - ★★★★★ fritz17613.3y ago
Sorry, but you have very limited instructions, not everything is labeled for example, on the class setting panel your menu is listed for some reason. Lack of detail as far as the setup. If anybody is looking for a fast and easy script. Check this out it works 100% and does not deal with classes. simple check box on each menu item tested and working. https://github.com/helgatheviking/Nav-Menu-Roles
Read on wp.org ↗ - ★★★★★ Anonymous13.8y ago
I got it working easily on a clean-ish install of WordPress but it does not work on the site I want it to. Judging from the support forum it is likely to be conflicting with another plugin – perhaps WooCommerce? Rather than messing about with my existing plugins I have uninstalled this one and will look for another solution.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-01-06 200+ → 100+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Loginizer 1M+ installs · 4.8★ · 1 shared tag A -
Redux Framework 900K+ installs · 4.4★ · 1 shared tag A
-
Admin Menu Editor 300K+ installs · 4.6★ · 1 shared tag A -
White Label CMS 200K+ installs · 4.6★ · 1 shared tag A -
Advanced Custom Fields: Extended 100K+ installs · 4.7★ · 1 shared tag B -
Nested Pages 90K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Custom Menu Filter Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-custom-menu-filter-plugin" width="480" height="300" style="border:0" loading="lazy" title="WP Custom Menu Filter Plugin — Plugin Pulse"></iframe> WP Custom Menu Filter Plugin: 100+ active installs, 4.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/wp-custom-menu-filter-plugin