Dobby
by Thorsten Frommen · Admin & Utilities
Also makes 8 other plugins · 2K+ installs across the portfolio →
Dobby, the friendly Admin Elf, takes care of all your (unwanted) admin notices.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned
Active installs
800+
≈880 estimated
Momentum
—
no download trend yet
Biggest opportunity: “admin” and “notices” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →7.9%
of downloads still active
At least 800 of 10.1K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,189 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.7.21.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2056 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.7.21; the current branch is 6.8
4.9★ over 10 reviews, smoothed to 4.23★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Last updated 2056 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| admin your tag | Not in the top 24 | ||
| notices your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “admin” and “notices” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 162 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.6y ago
latest release · v1.4.0 · 16 Mar 2021
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 91% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 900.
Install history since 16 Aug 2020
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.7
Languages
via translate.wordpress.orgTranslated into 15 languages, 12 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 426 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 2 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-14 900+ → 800+ down after 83 days in tier
- 2026-05-23 1K+ → 900+ down after 242 days in tier
- 2025-09-23 2K+ → 1K+ down after 112 days in tier
- 2025-06-03 1K+ → 2K+ up after 185 days in tier
- 2024-11-30 2K+ → 1K+ down after 12 days in tier
- 2024-11-18 1K+ → 2K+ up after 87 days in tier
- 2024-08-23 2K+ → 1K+ down after 58 days in tier
- 2024-06-26 1K+ → 2K+ up after 457 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Hide All Notices 2K+ installs · 3.9★ · 2 shared tags D -
No Update Nag 1K+ installs · 4.1★ · 2 shared tags C -
Loginizer 1M+ installs · 4.8★ · 1 shared tag A -
Redux Framework 900K+ installs · 4.4★ · 1 shared tag A -
Admin Menu Editor 300K+ installs · 4.6★ · 1 shared tag A -
White Label CMS 200K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Dobby into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-dobby" width="480" height="300" style="border:0" loading="lazy" title="Dobby — Plugin Pulse"></iframe> Dobby: 800+ active installs, 4.9★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-dobby
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