wp.org search vs our merit ranking: “facebook pixel”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “facebook pixel”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Kliken: Ads + Pixel for Meta shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 30K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Insert Headers And Footers places #9 on merit, 5.0★ from 135 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41)
wp.org #1 2 
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399)
wp.org #5 ↑1 3 too low 3 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) not PHP-currentheavy footprint
wp.org #4 ↑1 1 too low 4 
Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1071)
wp.org #8 ↑1 4 too low 5 
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1915)
wp.org #7 2 too low 6 
Meta pixel for WordPress 400K+ · 2.7★ (164) low rating, top placement
wp.org #2 4 too high 7 
PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281)
wp.org #6 ↓2 1 too high 8 
Social Preview and Open Graph Tags 50K+ · 4.6★ (122)
wp.org #12 ↓1 4 too low 9 Insert Headers And Footers 200K+ · 5.0★ (135)
wp.org #14 ↓1 5 too low 10 
Meta for WooCommerce 400K+ · 2.1★ (481) throws errorsnot PHP-current low rating, top placement
wp.org #3 7 too high 11 
Header Footer Code Manager 600K+ · 4.9★ (309) not PHP-current
wp.org #13 ↑2 2 too low 12 
WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (84)
wp.org #15 ↑1 3 too low 13 
Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) thin reviews
wp.org #9 ↓1 4 too high 14 
Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189)
wp.org #16 ↓2 2 too low 15 
Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) throws errorsnot PHP-current
wp.org #18 ↓1 3 too low 16 
Head, Footer and Post Injections 200K+ · 4.9★ (735) throws errorsnot PHP-current
wp.org #24 ↓2 8 too low 17 
Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) not PHP-current
wp.org #22 ↑1 5 too low 18 
Mongoose Page Plugin 10K+ · 4.6★ (64)
wp.org #23 ↑1 5 too low 19 
Header and Footer Scripts 200K+ · 4.6★ (58)
wp.org #21 ↓2 2 too low 20 
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) throws errorsnot PHP-currentheavy footprint
wp.org #20 ↓2 21 
Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ · 5.0★ (13) thin reviews
wp.org #17 4 too high 22 
WP Consent API 200K+ · 5.0★ (2) host-installed base thin reviews
wp.org #11 ↑1 11 too high 23 
Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ · 3.0★ (2) throws errorsnot PHP-current thin reviews
wp.org #19 ↑1 4 too high 24 Kliken: Ads + Pixel for Meta 30K+ · 3.0★ (1) throws errorsnot PHP-current thin reviews
wp.org #10 14 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.