WP Tactical Popup
by Arevico · Email & Marketing
Also makes 4 other plugins · 110+ installs across the portfolio →
Capture your visitors attentions with lightboxes. Show email opt-in lightboxes (popups), html popups and image popups.
49 health vs 66 average across 1,980 Email & Marketing plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 50 of 7.8K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,261 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 10+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.5.33, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
To rank higher: Last updated 3765 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-26 · 728 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
60
now · peak 60
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, 1 still affects the current version.
- 2025-09-16 CVE-2025-58921 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.1 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 2 shared tags A - S Simple Image Popup 1K+ installs · 4.1★ · 2 shared tags C
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Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 1 shared tag A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 1 shared tag A -
Imsanity 200K+ installs · 4.9★ · 1 shared tag A -
Firelight Lightbox 200K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Tactical Popup into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-tactical-popup" width="480" height="300" style="border:0" loading="lazy" title="WP Tactical Popup — Plugin Pulse"></iframe> WP Tactical Popup: 50+ active installs, 4.8★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/wp-tactical-popup