Social Media Auto Poster – Schedule & Publish to Hootsuite
by WP Zinc · Social
Also makes 6 other plugins · 10.5K+ installs across the portfolio →
Automatically post and schedule your WordPress content to Facebook, X/Twitter, LinkedIn, Threads and more social networks using Hootsuite.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
200+
≈290 estimated
Momentum
-25%
downloads vs prior 30d
Biggest opportunity: Swap “auto post”, “social media automation” and “auto publish” for “auto poster”, “poster” and “cross posting”. “auto post” isn't earning its slot: you're not in the first 24 results for its own search. “auto poster” sits at #5 untagged, close enough for a declared tag to move it up. “social media automation” isn't earning its slot: it only gets you to #17. “poster” sits at #7 untagged, close enough for a declared tag to move it up. “auto publish” isn't earning its slot: it only gets you to #14. “cross posting” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 58 average across 1,834 Social plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 200 of 74.2K lifetime downloads are still running, below its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 22 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.1★ over 15 reviews, smoothed to 4.10★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| hootsuite your tag | #1 | #2 | 0 |
| auto poster | #5 | #6 | 0 |
| poster | #7 | #7 | 0 |
| social media scheduler your tag | #12 | #17 | 0 |
| auto publish your tag | #14 | #16 | up 2 |
| auto blog poster | #5 | #5 | up 1 |
| social media automation your tag | #17 | #22 | 0 |
| twitter poster | #7 | #10 | 0 |
| wp to linkedin auto publish | #8 | #16 | 0 |
| auto content poster | #8 | #8 | 0 |
| social media publishing | #16 | #19 | down 2 |
| cross posting | #15 | #18 | down 3 |
| wp twitter auto publish | #10 | #19 | up 1 |
| social media scheduling | #17 | #20 | up 2 |
| twitter auto publish | #11 | #21 | up 1 |
| social media auto post | #21 | #24 | down 2 |
| linkedin auto publish | #12 | #17 | up 1 |
| social media auto posting | #14 | #17 | 0 |
| social media posting | #15 | #17 | 0 |
| social auto posting | #17 | #18 | 0 |
| auto post your tag | Not in the top 24 | ||
81 searches this plugin appeared in over the last 90 days, 20 listed. 49 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “auto post”, “social media automation” and “auto publish” for “auto poster”, “poster” and “cross posting”. “auto post” isn't earning its slot: you're not in the first 24 results for its own search. “auto poster” sits at #5 untagged, close enough for a declared tag to move it up. “social media automation” isn't earning its slot: it only gets you to #17. “poster” sits at #7 untagged, close enough for a declared tag to move it up. “auto publish” isn't earning its slot: it only gets you to #14. “cross posting” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “auto publish”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “social media scheduler”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.9K · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
22d ago
latest release · v3.1.6 · 9 Oct 2026
77
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 46 days ago and a band this size takes about a year or more to cross, so the real count is still just under 300.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ alfonsok80203.5y ago
I just wish it was a little easier to use, thanks.
Read on wp.org ↗ - ★★★★★ bougmus4.1y ago
I struggled for months to find a good social media auto-posting plugin, No such features for free, until I found WordPress to Hootsuite plugin, it’s the best free tool to automatically share your WordPress posts to your social accounts.
Read on wp.org ↗ - ★★★★★ rik12344.4y ago
Plugin does precisely what it advertises which is fantastic for our purposes. Also, the developer is really friendly and super responsive. Strongly recommended!
Read on wp.org ↗ - ★★★★★ branhampaul4.6y ago
This plugin posts my WordPress updates automatically on social media platform connected to my HootSuite account. Also, I find this plugin easily customizable as to what content should be posted on the social media accounts.
Read on wp.org ↗ - ★★★★★ rpiket4.7y ago
The documentation doesn’t explain any of the features. It just repeats the names of the buttons and menu options. so it’s useless. I emailed for support after purchasing the paid version and working with it for a while. I asked a very specific question about one particular function. The owner replied. I guess having to be the support guy for the plugin’s users has gotten to him because from his first message he was condescending and rude. He basically pretended he didn’t understand my question so he wouldn’t have to deal with it, and requested a screenshot, which was not relevant since it was a simple “how to” question so there was nothing to screenshot. I told him that I would figure out the issue myself and that, because he was so nasty, I was not going to renew my subscription when it expired (which was not for quite a while) and he summarily cancelled me without confirming I wanted to cancel at that time! (I wanted time to research other plugins; and since I’d already invested a lot of time in this one, I intended to use it until I found another one.) So the time I already invested was completely wasted because of his spitefulness. I suggest the owner hire a support team if he doesn’t have time or patience to handle the responsibility of supporting his plugin. To the potential plugin user, I suggest finding a plugin that is not “supported” by this ugly little man.
Read on wp.org ↗ - ★★★★★ laobringer5.2y ago
This plugin is working well for us so far. It has maintained the connection with Hootsuite and posts are going out as expected. Thanks!
Read on wp.org ↗ - ★★★★★ bchabot5.7y ago
You only get a 30 day free TRIAL of Hootsuite. They no longer offer free accounts. Too bad. I liked their free account years ago when I used it. Now I could use it again and there seems to no longer be a free option.
Read on wp.org ↗ - ★★★★★ andresvince6.2y ago
Excellent plugin. I will certainly buy a plan as soon as the site starts to return money.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.1.6). Sites still on an older version should update.
- Patched Medium · 5.5 WordPress to Hootsuite <= 1.4.5 - Authenticated (Admin+) Cross-Site Scripting ↗2022-08-05 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.5 Patched in 1.4.6
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically post and schedule your WordPress content to Facebook, X/Twitter, LinkedIn, Threads and more s..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Yoast, Rank Math, Advanced Custom Fields and 7 more.
- ✓ Headings and lists 9 headings and 2 lists.
- ✓ Enough to quote 6,391 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "auto publish", "social media scheduler" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-15 300+ → 200+ down after 10 days in tier
- 2026-09-05 200+ → 300+ up after 5 days in tier
- 2026-08-31 300+ → 200+ down after 292 days in tier
- 2025-11-12 400+ → 300+ down after 64 days in tier
- 2025-09-09 300+ → 400+ up after 1 days in tier
- 2025-09-08 400+ → 300+ down after 2 days in tier
- 2025-09-06 300+ → 400+ up after 1 days in tier
- 2025-09-05 400+ → 300+ down after 104 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Social Media Auto Poster – Schedule & Publish to Buffer 7K+ installs · 4.4★ · 4 shared tags A -
Social Media Auto Poster – Schedule & Publish to Postiz — installs · 3.6★ · 4 shared tags -
Blog2Social: Social Media Auto Post & Scheduler 40K+ installs · 4.5★ · 3 shared tags A -
Bit Social – Social Media Auto Poster and Scheduler 6K+ installs · 4.4★ · 3 shared tags A -
Evergreen Content Poster – Auto Post and Schedule Your Best Content to Social Media 90+ installs · 4.0★ · 3 shared tags B -
Arrow Publisher for Business Pages 90+ installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for Social Media Auto Poster – Schedule & Publish to Hootsuite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-to-hootsuite" width="480" height="300" style="border:0" loading="lazy" title="Social Media Auto Poster – Schedule & Publish to Hootsuite — Plugin Pulse"></iframe> Social Media Auto Poster – Schedule & Publish to Hootsuite: 200+ active installs, 4.1★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-to-hootsuite
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.