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wp.org search vs our merit ranking: “cross posting”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cross posting”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Basic Security: Prevent Cross Site Scripting shows at wp.org #4 but places #22 on merit, a gap of 18 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PowerPack Addons for Elementor: Widgets, Form Styler and Templates places #9 on merit, 4.8★ from 361 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2,107) wp.org #2 wp.org ranks it 1 place below merit 2 Job Postings 10K+ · 4.4★ (58) wp.org #1 wp.org ranks it 1 place above merit 3 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #8 ↑2 wp.org ranks it 5 places below merit 4 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #3 wp.org ranks it 1 place above merit 5 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #9 ↑2 wp.org ranks it 4 places below merit 6 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #7 wp.org ranks it 1 place below merit 7 Postie 10K+ · 4.7★ (139) wp.org #11 ↑1 wp.org ranks it 4 places below merit 8 Asgaros Forum 10K+ · 4.7★ (210) wp.org #14 ↑4 wp.org ranks it 6 places below merit 9 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #20 ↑2 wp.org ranks it 11 places below merit 10 Simple Job Board 10K+ · 4.7★ (133) wp.org #17 wp.org ranks it 7 places below merit 11 Guest posting / Frontend Posting / Front Editor – WP Front User Submit 100+ · 5.0★ (22) wp.org #12 ↑1 wp.org ranks it 1 place below merit 12 Simple Calendar – Google Calendar, Events, & ICS Feeds 50K+ · 3.8★ (397) wp.org #21 wp.org ranks it 9 places below merit 13 Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post 200+ · 4.2★ (10) wp.org #6 ↑13 wp.org ranks it 7 places above merit 14 EazyDocs – AI Powered Knowledge Base, Wiki, Documentation & FAQ Builder 2K+ · 4.7★ (100) wp.org #22 ↑1 wp.org ranks it 8 places below merit 15 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #24 wp.org ranks it 9 places below merit 16 CM Tooltip Glossary 7K+ · 4.3★ (157) wp.org #23 wp.org ranks it 7 places below merit 17 Peter's Post Notes – Admin Notes for Posts and Pages 3K+ · 4.9★ (26) wp.org #18 ↑2 wp.org ranks it 1 place below merit 18 Frontend Post Submission Manager Lite – Guest Post and Frontend Submission Forms 1K+ · 4.5★ (22) wp.org #16 ↓1 wp.org ranks it 2 places above merit 19 Social Media Auto Poster – Schedule & Publish to Hootsuite 200+ · 4.1★ (15) wp.org #15 ↑1 wp.org ranks it 4 places above merit 20 ATmosphere 300+ · 5.0★ (2) wp.org #5 ↓1 wp.org ranks it 15 places above merit 21 TG-InstantView 100+ · 5.0★ (4) wp.org #10 ↓1 wp.org ranks it 11 places above merit 22 Basic Security: Prevent Cross Site Scripting 200+ · 5.0★ (1) wp.org #4 ↑2 wp.org ranks it 18 places above merit 23 MassPost – Post, Share, Send to Several Websites 30+ · 3.7★ (3) wp.org #19 ↑2 wp.org ranks it 4 places above merit 24 Viraly – Blog to Social Media Auto Post, Scheduler & Analytics 60+ · 5.0★ (1) wp.org #13 ↑1 wp.org ranks it 11 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.